New, exclusively for members
Free Personalized Learning Plan
Find the resources that are right for you with a personalized learning planGet started
In a previous post I wrote about an editorial calendar spreadsheet which we have created to help marketers manage their content marketing. While the spreadsheet allows you to plan and manage different types of content within a team, operational tools are useful too.
In this post I wanted to share a tool we use with it for managing posting on the Smart Insights website - The WordPress Editorial Calendar plug-in. It will be particularly interesting for WordPress bloggers who don't know about it, but may also interest others since it shows how you can make your editorial process more streamlined. I first heard about this plugin through Chris Brogan who describes how he uses it.
The plugin works with the basic blog functionality you have come to know and love in WordPress. Using the drafts & scheduling to allow you to add posts into a neat, easy to use interface (see the screenshot below). The plugin allows you to add titles and initial content thoughts into a window after which you can see the current months content activity, both published (grey out) and scheduled in (black text). This ensures you keep a consistent flow of content on your website and makes storing ideas for blog posts and aligning multiple authors dead simple. It also forces you to consider the coming days / weeks ahead and plan in the required actions to make sure your site stays alive. The visibility in such a simple window is an immensely powerful tool.
We have been using the plug-in for 18 months or so now and use it daily. We have found that it's also flexible in that you can drag and drop posts to reschedule articles as news items crop up.
This is how we see the advantages of this tool which make it indispensable once you know about it:
There are a few problems we found tricky to start with:
If you manage an active blog website or even if you post occasionally, it's a plugin well worth looking at. Let me know your thoughts!
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Start the discussion on our community and social networks
Recommended Blog Posts
Interview: Itamar Ben Hemo, CEO of Rivery One of the many recurring questions we get asked at Smart Insights and in our member’s Facebook group is, is there one platform that tracks and manages all ads and content across various distribution …..
More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..