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Five practical steps to improve your video SEO and align objectives with strategy and tactics

Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search engine in the world, there’s a breadth and scale to video that marketers can’t ignore. ‘How-to’ videos, in particular, are very popular and something that brands can take advantage of in order to appeal to their own prospects and customers: Whilst the creation of great content itself is essential, it’s equally important to ensure that the content can be found by your target audience. Search engine optimization is one of the most effective ways of boosting the discoverability of content and a topic covered in depth on Smart Insights previously. Whilst many SEO techniques can be…

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results. In order to inform your video marketing and help you get the best possible ROI from campaigns, we’ve compiled some statistics that could help you get to grips with video.

83% of marketers believe that video is growing in importance

Video already gets great results, but it looks as though marketing professionals…

Right now there’s no more prime real estate for video marketing than YouTube.

The writing is on the wall and video is poised to take over cyberspace completely. Right now there’s no more prime real estate for video marketing than YouTube. This isn’t merely a clip-sharing social-media site, it’s the number two search engine in the entire world after Google. It goes without saying, then, that if you want an effective digital marketing strategy for your B2B business, it should include YouTube. Below we look at some of the most effective strategies B2B companies can implement to maximize their YouTube initiatives.

Create engaging vlogs and post regularly

If you’re a B2B that’s up to date on your content marketing strategies, that means you publish a company blog regularly. In 2019 you should absolutely be supplementing these blogs with vlogs. In these videos, you should build…

The success of your video marketing strategy often lies in the details you overlook

No one would be surprised to learn that videos have become an essential marketing tool across all industries. We’ve been experiencing sustained growth in demand for video content for quite some time now and you can see it all around. Consumers interact more with it, social platforms are switching to video-first approaches, and companies of all sizes are jumping onto the video bandwagon. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Recent research projects that videos account for 78% of all mobile data traffic this year alone, a single data point on a…

Chart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with?

Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them via social media platforms. In fact, people are more likely to choose video over other forms of content, with 72% of people saying they’d rather use video to learn about a product or service if it is on a page alongside text. As well as being engaging, video can also help influence decisions in both B2B and B2C industries. Research from Wyzowl reveals that 79% of people have been convinced to buy a piece of software or an app by watching a video. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing…

Social video shares are king, making video one of the most powerful marketing tools in your arsenal

In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium. The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a…

Google's new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter's anti-vax warning

There are a number of platform changes that you need to know about this week, including Google's update on what its first-price auction model will look like for Google Ads Manager and its publisher exchange. Facebook has changed its rules around Live following the issues it experienced during and after the Christchurch terrorist attacks. Aiming to be stricter and reduce the spread of harmful content, the platform has tightened up its regulations. YouTube is making it easier for brands to advertise via its home feed by introducing ads that use images rather than videos. LinkedIn has also made some great changes to help make it easier for those using the platform to job search or recruit. Finally, Twitter has introduced a new result for anyone searching for anti-vax-related…

3 ways to integrate TV advertising into your digital strategy

Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher.

 

For years, Amazon had competitors. But no one can compete with the e-commerce juggernaut anymore. About 34 percent of online sales in the U.S. come through Amazon, and by 2021, that number is expected to grow to 50 percent.

 

Despite this shift from physical stores to the online realm, there are no signs that digital will dominate other forms of media in…

Unlike the name Customer Data Platform suggests, it is not “just” about customer data

Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type of MarTech, the CDP, is becoming so popular. But unlike the name Customer Data Platform suggests, it is not “just” about customer data. The recent Data Culture Report from Lexer finds that only a fraction of brands feel they are capitalizing on the full potential of their data. Some 80% of companies are investing in specific customer data projects to fill that gap. High performers show it is important to do more in-house and have better access to data and insights. A Customer Data Platform lets you bring together and centralize data so you can use it for, for instance, analytics and real-time…

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices

Today's markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Mobile has become one of the most significant media types through which consumers interact with brands and make purchase decisions. AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices.

1. Let customers try before they buy

Potential customers have always wanted to try products prior to purchasing them. Fitting rooms, cosmetic samples, automobile test…

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