Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results.

Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to be aware of the video marketing trends for 2020. In fact, 83% of marketers believe that video is becoming increasingly important, which signals the start of more brands using them as part of their digital marketing strategies. It is estimated that people will spend more daily minutes watching video over the next few years than ever before, resulting in more advertisers investing in online video ads in order to drive engagement. While this is…

Google Analytics requires a lot of know-how to make sure that the data collection process goes as successfully and as accurately as possible

Google Analytics is still one of the top tools for data collection and brands that don’t use it are definitely missing out. Although the platform seems easy to use, it requires a lot of know-how to make sure that the data collection process goes as successful and as accurate as possible. Those that are new to using Google Analytics - or those who don't have in-depth knowledge of it - should read on as we’ve got a list of the common mistakes they could be making.

Google Analytics is not on every page

Websites that have countless pages will require more effort from both Google Analytics and its users. Surprisingly, most users make the common mistake of not having the analytics script run on every page. This of course results…

Video content is quickly becoming king in the world of content marketing.

These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication. You know those boring emails we get all the time from brands? Well now sending videos to introduce your brand or tell a story is considered email marketing best practice. Believe it or not, your audience is much more likely to watch a short video clip than read through a long body of text these days. Video content is quickly becoming king in the world of content marketing. In fact, YouTube is the second most visited website in the world with more than one billion unique monthly visitors every month. Not only that, but Youtube is also…

Five practical steps to improve your video SEO and align objectives with strategy and tactics

Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search engine in the world, there’s a breadth and scale to video that marketers can’t ignore. ‘How-to’ videos, in particular, are very popular and something that brands can take advantage of in order to appeal to their own prospects and customers: Whilst the creation of great content itself is essential, it’s equally important to ensure that the content can be found by your target audience. Search engine optimization is one of the most effective ways of boosting the discoverability of content and a topic covered in depth on Smart Insights previously. Whilst many SEO techniques can be…

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results. In order to inform your video marketing and help you get the best possible ROI from campaigns, we’ve compiled some statistics that could help you get to grips with video.

83% of marketers believe that video is growing in importance

Video already gets great results, but it looks as though marketing professionals…

Right now there’s no more prime real estate for video marketing than YouTube.

The writing is on the wall and video is poised to take over cyberspace completely. Right now there’s no more prime real estate for video marketing than YouTube. This isn’t merely a clip-sharing social-media site, it’s the number two search engine in the entire world after Google. It goes without saying, then, that if you want an effective digital marketing strategy for your B2B business, it should include YouTube. Below we look at some of the most effective strategies B2B companies can implement to maximize their YouTube initiatives.

Create engaging vlogs and post regularly

If you’re a B2B that’s up to date on your content marketing strategies, that means you publish a company blog regularly. In 2019 you should absolutely be supplementing these blogs with vlogs. In these videos, you should build…

The success of your video marketing strategy often lies in the details you overlook

No one would be surprised to learn that videos have become an essential marketing tool across all industries. We’ve been experiencing sustained growth in demand for video content for quite some time now and you can see it all around. Consumers interact more with it, social platforms are switching to video-first approaches, and companies of all sizes are jumping onto the video bandwagon. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Recent research projects that videos account for 78% of all mobile data traffic this year alone, a single data point on a…

Chart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with?

Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them via social media platforms. In fact, people are more likely to choose video over other forms of content, with 72% of people saying they’d rather use video to learn about a product or service if it is on a page alongside text. As well as being engaging, video can also help influence decisions in both B2B and B2C industries. Research from Wyzowl reveals that 79% of people have been convinced to buy a piece of software or an app by watching a video. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing…

Social video shares are king, making video one of the most powerful marketing tools in your arsenal

In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium. The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a…

Google's new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter's anti-vax warning

There are a number of platform changes that you need to know about this week, including Google's update on what its first-price auction model will look like for Google Ads Manager and its publisher exchange. Facebook has changed its rules around Live following the issues it experienced during and after the Christchurch terrorist attacks. Aiming to be stricter and reduce the spread of harmful content, the platform has tightened up its regulations. YouTube is making it easier for brands to advertise via its home feed by introducing ads that use images rather than videos. LinkedIn has also made some great changes to help make it easier for those using the platform to job search or recruit. Finally, Twitter has introduced a new result for anyone searching for anti-vax-related…

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