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Social video shares are king, making video one of the most powerful marketing tools in your arsenal

In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium. The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a…

Google's new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter's anti-vax warning

There are a number of platform changes that you need to know about this week, including Google's update on what its first-price auction model will look like for Google Ads Manager and its publisher exchange. Facebook has changed its rules around Live following the issues it experienced during and after the Christchurch terrorist attacks. Aiming to be stricter and reduce the spread of harmful content, the platform has tightened up its regulations. YouTube is making it easier for brands to advertise via its home feed by introducing ads that use images rather than videos. LinkedIn has also made some great changes to help make it easier for those using the platform to job search or recruit. Finally, Twitter has introduced a new result for anyone searching for anti-vax-related…

3 ways to integrate TV advertising into your digital strategy

Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher.

 

For years, Amazon had competitors. But no one can compete with the e-commerce juggernaut anymore. About 34 percent of online sales in the U.S. come through Amazon, and by 2021, that number is expected to grow to 50 percent.

 

Despite this shift from physical stores to the online realm, there are no signs that digital will dominate other forms of media in…

Unlike the name Customer Data Platform suggests, it is not “just” about customer data

Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type of MarTech, the CDP, is becoming so popular. But unlike the name Customer Data Platform suggests, it is not “just” about customer data. The recent Data Culture Report from Lexer finds that only a fraction of brands feel they are capitalizing on the full potential of their data. Some 80% of companies are investing in specific customer data projects to fill that gap. High performers show it is important to do more in-house and have better access to data and insights. A Customer Data Platform lets you bring together and centralize data so you can use it for, for instance, analytics and real-time…

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices

Today's markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Mobile has become one of the most significant media types through which consumers interact with brands and make purchase decisions. AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices.

1. Let customers try before they buy

Potential customers have always wanted to try products prior to purchasing them. Fitting rooms, cosmetic samples, automobile test…

Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever

Video consumption is on an upward trend and savvy brands have been incorporating video into their marketing strategy. In a recent study, Hubspot reported that 80% of users were able to recall a video ad that they viewed in the past 30 days. If this data excites you, it should! But there is more to video marketing than recording footage and uploading it to the Internet. To help you maximize your video marketing ROI, check that you’re not making any of the following video marketing mistakes. [si_guide_block id=23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide…

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition

Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions. The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Here are…

Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support

Videos have taken the marketing world by storm. By 2021, video traffic will be responsible for 81% of all consumer internet traffic, reports Cisco. Think about where you go when you want entertainment or information about a product? I bet, one of your go-to-solutions is YouTube. Not only are people seeking more videos to consumer information, but they also remember them more. Around 80% of customers can recall an advertisement they watched last month, according to Vidyard, which analyzed 250,000 videos from 600 businesses. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to…

The financial services industry is just one that has embraced the possibilities and potential of video marketing

Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater avenues for ROI. The financial services industry is just one that has embraced the possibilities and potential of video marketing, with brands spending $1.8 billion on video in 2018, an increase of 13.1% on the year before. [si_guide_block id="82017" title="Download our Business Resource – Financial services marketing trends guide" description="In this guide we examine the key trends, customer behaviours and new digital innovations which are shaping the future of the financial services (FS) sector."/] Video has quickly become the most effective forms of content since average users spend 88% more time on a website with video. Implementing video on your website and social channels is…

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results. In order to inform your video marketing and help you get the best possible ROI from campaigns, we’ve compiled some statistics that could help you get to grips with video.

83% of marketers believe that video is growing in importance

Video already gets great results, but it looks as though marketing professionals…

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