Video landing pages have a video embedded, illustrating the working or value of a service or product, and they can help increase conversion

Marketers are constantly working towards improving the conversion rates of their websites. With the average website conversion rate being 2.35%, there’s a huge scope to improve this and be in the top 10% of websites with a 3-5x higher conversion rate. Only 22% of businesses are satisfied with their conversion rates. If you fall in the remaining 78% feeling that your conversion rates suck, it is high time you incorporate personalized video landing pages in your marketing strategy. As a marketer, you can no longer afford to undermine the importance of videos in capturing, holding and retaining your audience’s attention. A case study by EyeView found that adding videos on landing pages increased conversions by 80-86%. [si_blog_banner_cta] Here’s a guide to…

How we created a top 10 iTunes podcast

Podcasts aren't maybe the hottest digital marketing technique, but I've personally found them to really effective in building an audience, awareness, driving website traffic and lead generation. In this post I'll show you how I've built my podcasts and go them into the top positions in the iTunes chart, the key place to build a podcast audience. I started recording a podcast a number of years ago with no budget and no idea about podcasting. After much trial and error, the podcast became one of the world’s most popular digital marketing podcast (according to iTunes). Once I left the company I started my original podcast with, I went on to start the Digital Marketing Podcast, which is now a top 20 iTunes podcast worldwide. I'm not saying it's the Perfect Podcast, but it alliterates nicely, and I…

Video marketing has been steadily growing over the past few years and is showing no signs of slowing down

The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, the fact that many sites are adding more features for video streaming (such as Instagram’s IGTV and Periscope for Twitter) shows that video marketing is the way to reach audiences. Experts even predict that by 2020, about 80% of consumer traffic in the US will be driven by video. [si_guide_block id="23343" title="Download our Premium Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Consumers are also starting to prefer videos over blog posts and other more…

The popularity of video has risen by 72% among marketers and this type of content engages audiences, so what do you need to know about video marketing?

The world is getting faster, which means few people have time or patience to read lengthy featured pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible. In 2018, the popularity of pre-produced videos rose by 72% among marketers, bringing this type of digital content to the third position. Experts predict that this number will increase even more in the future. [si_blog_banner_cta] No matter if you have a developing or an already successful business, you need to consider a bulletproof video marketing strategy to keep growing your business. Here are six key things…

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices

Today's markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Mobile has become one of the most significant media types through which consumers interact with brands and make purchase decisions. AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices.

1. Let customers try before they buy

Potential customers have always wanted to try products prior to purchasing them. Fitting rooms, cosmetic samples, automobile test…

Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results.

Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to be aware of the video marketing trends for 2020. In fact, 83% of marketers believe that video is becoming increasingly important, which signals the start of more brands using them as part of their digital marketing strategies. It is estimated that people will spend more daily minutes watching video over the next few years than ever before, resulting in more advertisers investing in online video ads in order to drive engagement. While this is…

Google Analytics requires a lot of know-how to make sure that the data collection process goes as successfully and as accurately as possible

Google Analytics is still one of the top tools for data collection and brands that don’t use it are definitely missing out. Although the platform seems easy to use, it requires a lot of know-how to make sure that the data collection process goes as successful and as accurate as possible. Those that are new to using Google Analytics - or those who don't have in-depth knowledge of it - should read on as we’ve got a list of the common mistakes they could be making.

Google Analytics is not on every page

Websites that have countless pages will require more effort from both Google Analytics and its users. Surprisingly, most users make the common mistake of not having the analytics script run on every page. This of course results…

Video content is quickly becoming king in the world of content marketing.

These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication. You know those boring emails we get all the time from brands? Well now sending videos to introduce your brand or tell a story is considered email marketing best practice. Believe it or not, your audience is much more likely to watch a short video clip than read through a long body of text these days. Video content is quickly becoming king in the world of content marketing. In fact, YouTube is the second most visited website in the world with more than one billion unique monthly visitors every month. Not only that, but Youtube is also…

Five practical steps to improve your video SEO and align objectives with strategy and tactics

Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search engine in the world, there’s a breadth and scale to video that marketers can’t ignore. ‘How-to’ videos, in particular, are very popular and something that brands can take advantage of in order to appeal to their own prospects and customers: Whilst the creation of great content itself is essential, it’s equally important to ensure that the content can be found by your target audience. Search engine optimization is one of the most effective ways of boosting the discoverability of content and a topic covered in depth on Smart Insights previously. Whilst many SEO techniques can be…

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results. In order to inform your video marketing and help you get the best possible ROI from campaigns, we’ve compiled some statistics that could help you get to grips with video.

83% of marketers believe that video is growing in importance

Video already gets great results, but it looks as though marketing professionals…

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