Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy
Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from SmarterHQ, 72% of consumers say they now only engage with marketing messages that personalized and tailored to their interests.
Despite this, the same report also reveals that 86% of consumers are concerned about their data privacy. Of these, Baby Boomers and Gen X are the least trusting o consumers, with Millennials and Gen Z being around 47% more trusting than their older counterparts.
This is likely due, at least in part to an increase in high profile data breaches and the…
Singapore proposes a new law to stop fake news, Mark Zuckerberg calls on government internet regulation, Amazon stops aggressively marketing its own brands and the ASA uses tracking technology to assess ads aimed at children
This week has seen Singapore suggest a new law that could ultimately fine tech giants for failing to stop the spread of fake news. If passed, companies could be fined up to SGD$1 million for breaking the regulations.
While Singapore's suggest law has met with criticism, Mark Zuckerberg is calling for more regulation when it comes to the internet. The Facebook founder wants governments to be more involved with updating current rules in four key areas.
Amazon has stopped aggressively marketing its own products following complaints, opting for a softer approach to showcasing its own brand items on its platform.
Finally, the ASA has used tracking technology for the first time to see what ads are being served to…
Everything you need to know to maximize the revenue of your digital inventory
It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels.
Advertising has evolved into a global marketplace and now requires many relationships that extend further than the typical publisher/advertiser bond we’ve all become familiar with.
But no matter how complicated and complex this global industry may become, the relationships between publisher and advertiser (and everyone in between) are crucial in keeping up with changing practices.
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Advertising relationships before the digital age
Tips and tricks to help you get the most out of paid search on China’s largest search platform
With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most Western markets. While there are several key players, including Haosou, Sogou, and Shenma, in the space, Baidu is undoubtedly the first port of call for most companies looking to run search marketing campaigns in China.
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So, why Baidu?
There are several reasons why advertisers turn to Baidu when looking to advertise their products or services to Chinese consumers, the most important of which are outlined here.
Most significant is the fact that Baidu has the highest market share across both desktop and mobile. According to…
Facebook's new smart speaker, LinkedIn's re-built Pages, Twitter cracking down on "suspicious" follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018
Social media platforms have made some interesting announcements over the next month. From re-building a part of the platform from the ground up to help improve engagement to launching smart speakers. Facebook, LinkedIn and Twitter are all in our weekly news roundup once again.
We're also exploring the success of digital ad spend so far this year, showing that traditional forms of advertising are taking a back seat to social media and video.
Of course, we can't get away from taking a look at Christmas advertising, especially with the John Lewis advert being released this week. It seems that Christmas ad spending in the UK is getting a boost as the high street hopes to increase footfall.
Find out more by reading five of the…
Where is the digital advertising industry today?
When the digital advertising industry broke out, many digital marketers used to rave about the fact that it’s much more transparent and traceable than traditional forms of advertising, such as radio and TV. Today, the digital advertising world makes up almost half of the advertising industry and is faced with some challenges, of which, transparency and traceability seem, ironically, to be holes in the system manifesting in issues like ‘ad fraud’ for instance.
The estimated cost of fraud in digital advertising in 2018 is around $19 billion and that figure is expected to grow by over 230% by 2022 to hit $44 billion (statista), according to the current variables. Much of the losses come from ‘non-human traffic’ or what’s known as ‘bot traffic’ but there are also other types of waste like ad-blocking software. Fraud losses will amount to 22% of video spending, according to…
Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad campaigns.
But mobile-first is not the only digital advertising trend that has pushed to the forefront of the marketing sector. We’ve researched what the future holds for digital advertising, and have come back with some deep and interesting insights into five advertising trends that will have a strong impact through the rest of 2018:
Personalization in digital marketing
The effectiveness of video advertising
Impact of location-based targeting
The effect of micro-moments on consumers
Mobile-first was intended to notify consumers that a company cares for its websites and digital forms of communication while remaining…