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In order to grow your e-commerce sales, you need a strategy in place to help promote an increase in conversions

E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. If you're serious about your e-commerce business, then you're probably already plotting how to get your maximum share of that pie. But growing sales actually goes beyond wishing. You need a sound strategy you can implement to produce results. [si_guide_block id="81741" title="Download our Business Resource – Retail e-commerce marketing trends" description="This guide is designed to assist you with your e-commerce marketing efforts, whilst providing you with practical advice and context to the current marketplace, with relevant statistics and various examples to inspire you."/] Which marketing strategies will put you ahead of the competition this year? In this blog post, we'll be discussing six…

Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm.

As the world of Pay-Per-Click (PPC) becomes increasingly competitive, it has never been more important to ensure you are spending your budget efficiently and maximizing your Return On Investment (ROI). But with new PPC strategies and opportunities emerging all the time, which ones should you pay attention to? Take a look at what we at Smart Insights and industry experts believe are the top PPC trends to pay attention to, as we cut through the noise and give our top five trends you definitely need to add to your PPC strategy for 2020. [si_guide_block id="79626" title="Download our Free Resource – 10 costly Google Ads mistakes" description="The guide covers mistakes that many people make when using paid search advertising, for example, Google…

Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook and Google data?

Along with being reigning leaders of the tech industry, Google and Facebook run the most prominent advertising networks. The rest of the no-names pale into insignificance compared to the great and terrible Duopoly. Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook & Google data? "Who owns the information, he owns the world." This 300-year old quotation is more relevant today than ever. Like it or not, it is personal data and its quality that defines the success of advertising campaigns. Get the right data about the customer and this customer is likely yours. Facebook and Google grew from unicorns into giant datavorous raptors that absorb all info about their users. No wonder they account for a combined 60% share of digital advertising in 2019. While such…

Marketers too focused on transactions, Snapchat's strong Q3 results, Amazon's new News app, Twitter's poor Q3 results, New adaptive Google banner ads, Instagram testing new feature

Almost half of marketers have admitted to being too focused on getting money in the bank at the expense of building customer relationships. Snapchat reports strong Q3 results and announces a new focus on advertising buyability. Amazon is launching a new News app to compete with Google News and Apple News +. Twitter sees stocks plummet as it posts disappointing Q3 results, with targeting bugs partly to blame. Google announces new adaptive banner ads designed to improve mobile viewability. Instagram is testing a new feature that sees the accounts your following split into different categories. [si_blog_banner_cta]

43% of marketers focused on transactions rather than relationships

Almost half (43%) of marketers are focused more on ‘transactional’ relationships rather than encouraging a deeper level of engagement from their audience, according to new research. The…

Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google's expanded advert options

Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could help them find new audiences. 48 out of 50 US states have joined together to launch a probe into Google's advertising dominance in a bid to stamp down on anti-competitor behaviour. Programmatic advertising revenues in Europe saw a huge 33% increase in 2018, with display and video ads seeing good growth. Google has expanded existing digital advertising options for more campaign types to allow for great flexibility for advertisers. Get all the details on these stories with this week's news roundup.

Facebook launches new public figure tools

Facebook has launched new tools aimed at public figures in a bid to help influencers…

UK desktop ad viewability improvements, Google's first-price auction rollout, Facebook's political ad policies changes, YouTube's inappropriate content removal update

This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year - great news for digital advertisers! In other advertising news, after months of testing, Google is set to start rolling out its new first-price auction rollout, which has reportedly had good results so far. Facebook is also making changes to ad policies, this time relating to political ads and those that tackle social issues. These changes are aimed to provide greater visibility over political advertising ahead of the 2020 US elections. Our final big news story is the week is that YouTube has provided an update on its efforts to remove inappropriate content from the platform, with thousands of hate speech videos being…

A scientific approach to writing paid search ads can be beneficial to creating effective ads

The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making it important to be efficient while writing quality and catchy ads. A scientific approach to writing paid search ads can be beneficial to creating effective ads for yours or your client's site. Below I explain the steps to take to follow a scientific approach for PPC. [si_guide_block id="71497" title="Download our Free Resource – Google Analytics Fast Start - 10 mistakes to avoid" description="This Free guide brings together a series of common mistakes that we have seen made by both experienced and new Google Analytics alike, grouped into 10 easily identifiable areas."/]

Use science when in a situation of uncertainty

Conversion optimization is what inspires advertisers. Before creating a PPC ad that brings your target…

The successful launch of a new mobile app ad campaign requires a targeted UAC approach

When launching a new mobile app, you may not have an advertising account history to leverage or a customer list to create a lookalike audience from on Facebook and Google UAC. This makes a successful ad campaign launch difficult since most user acquisition resources you read assume you will have those two items to work off of. But, since your user lists and advertising accounts are brand new, you have to start from scratch to acquire app users. [si_guide_block id="100244" title="Download our Individual Member Resource – Product launch playbook" description="This playbook will guide you through the process of how to successfully launch your product online."/] Below, we outline the user acquisition process that will lead to the successful launch of a new app campaign.

Perform a competitive analysis

It’s quite easy to run a competitive analysis on Facebook. Start by making…

Google's latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram's in-app checkout launches in the US and LinkedIn's new advertising features

Read more about some of the biggest and most important stories in the marketing and advertising industries with our latest news roundup. This week, we look at Google's latest fine from the European Commission, the backlash following videos of the shooting in New Zealand being uploaded to Facebook and other platforms, Instagram's latest shopping feature and how LinkedIn is aiming to make life easier for advertisers on the platform.

Google hit by €1.49 billion AdSense fine

Google has been fined €1.5 billion by European regulators for blocking other online search advertisers. The European Commission (EC) accused Google of stopping the placement of rival’s ads in certain spots, effectively breaking EU…

Facebook called "digital gangsters" by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats

A new parliamentary report has found that Facebook has broken regulations and has called on the UK government to do more to bring it and similar sights under regulatory control. Google has started rolling out click share for Search campaigns, giving you more insights into the success of your text ads. A number of big brands have reportedly pulled out of advertising deals with YouTube after concerns were raised that paedophiles are using the platform to create communities. The marketing skills gap seems to be increasing, despite investment in training. Ikea is advertising the launch of its new sustainable Greenwich store with life-size bath boats that are helping to clean up London's waterways. Find out more about these stories…