Virtual Branding

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment

Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behaviour. Personalized marketing unlocks tactics for retailers to form personal relationships with their customers during their online experience (CX), to nurture leads and drive more sales from digital marketing. According to SmarterHQ, 72% of consumers say they now only engage with marketing messages that are personalized and tailored to their interests. And with competition at an all-time high, value added by personalized marketing is exactly the tactic your retail/e-commerce marketing strategy needs. [si_monthly_campaign_blog_cta_banner id=156146] Despite this, customer security and privacy concerns are at their peak. A McKinsey 2020 consumer-data report…

Virtual Reality is still in its infancy as a marketing technology, but it is about to mature

The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays. Thanks to the ubiquity of smartphones, average consumers can now get in on the VR fun — and marketers should be paying attention. VR will disrupt every sector, and brands that hope to reach Millennials, in particular, need to make use of this new platform. Young people prize experiences over material products, and virtual reality presents a way to fulfill that demand. [si_quick_block id="79375" title="Marketing technology and media innovation guide" description="Learn how Virtual Reality, and other emerging technologies, could be used in your digital marketing strategy to improve your customers' experiences with our marketing technology and media innovation guide."]

Where the Physical…

The art of building a futureproof brand

Starbucks. Samsung. McDonald’s. Google. Apple.

Wouldn't it be great to be like these giants and have people know what you can offer them with just one word, and that one word being your brand name?

Branding, in it's broadest sense, is a very important aspect of marketing, but neglected when describing success factors for online marketing. If you’ve managed to “master the trick of branding”, so to speak, your marketing efforts will definitely be easier. But with the innovation of the Internet, social media sites and new technologies that are evolving daily, what will the future hold for the art of branding?

The Battleground in the Virtual World

With the rise of digital marketing, it’s no surprise that a lot of marketing firms are moving to the cloud. Virtual teams are now the norm as marketers now see the importance of the online…