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Facebook advertising

US, Europe and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads CTRs

I've put this compilation together to help marketing professionals and students studying interactive marketing create direct response conversion models for digital marketing campaigns. Through creating budget models using known benchmarks for clickthrough rates and average costs for digital media you can better forecast your return-on-investment from digital media ads. This data is particularly useful if you haven't previously invested in advertising on publisher sites through ad networks or paid social media ads since it can help make the case and set expectations with colleagues or clients of the number of visits based on quantitative forecasts. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as a mainstay of online advertising. More recently I have added a comparison of CTRs…

Low confidence in tech companies stopping political influence, LinkedIn testing Stories, Facebook bans coronavirus ads, Pinterest launches Lite app globally, Facebook sues for data misuse

This week has brought with it a lot of social media news, including the fact that most Americans don't trust tech companies like Facebook to stop misuse of platforms in the run-up to the US presidential election. In other social media news, LinkedIn has announced that it is currently testing its own version of Stories. Facebook has made the decision to ban adverts on the platform that seek to profit from coronavirus. Pinterest has launched the Lite version of its app globally and Facebook has lodged a new lawsuit for misuse of data. We've got all the details in this week's news roundup:

Lack of trust in tech companies being able to stop political manipulation

Almost three-quarters…

Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube "should demonetize climate denier videos"

We're a bit late with our usual Friday news roundup, but the stories we've covered are no less important. First up is the news that Google will be phasing out support for third-party cookies over the next two years - a huge move that will drastically affect the digital marketing industry. Facebook is continuing to come under fire for its refusal to stop allowing micro-targeting when it comes to political ads, with IPA saying that digital advertising has been "weaponized" for political reasons. [si_blog_banner_cta] In some good news, Instagram is testing DMs for its web-based app, meaning its messenger service could be a lot more accessible in the future. Grindr and Twitter have had some issues due to potential GDPR breaches, which were uncovered in an official report. Finally,…

It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand

The past decade’s explosion in social media marketing has made it more important than ever to know how to effectively deploy a limited paid social budget. With so many social media platforms around, many small- and medium-sized businesses are focusing on cultivating a strong presence on one platform. It’s a good way for a business to avoid spreading its social budget too thin - but it does require choosing the right platform. The truth is that it’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand. It takes some research, vision, data-crunching and possibly a little soul searching about what your business is here to accomplish. If that sounds like a tall order, don’t worry. We’ll help you break it…

Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists.

2019 is almost over but there's enough time left before we close ready for Christmas for one last news roundup. First up is the news that Facebook has admitted that it tracks user location data even if individuals have opted out of Locations Services. The CMA has said that there is a strong argument for the creation of a digital advertising watchdog to monitor the online ad space. [si_blog_banner_cta] Almost half of marketers are concerned that they could be priced out of Facebook advertising as costs have increased by 90% year-on-year. Instagram has seen some success with its anti-bullying tools and is now rolling out an extension for one of them. Snapchat has launched a new interactive ad type and is currently using it to advertise film trailers. Finally,…

87% of UK public wants stricter political ad regulations, Facebook bug removes political ads ahead of UK election, media prices are on the rise, Twitter announces new team to explore decentralized social media networks and YouTube updates its harassment policy

New research has revealed that the majority of the British public wants stricter rules around political advertising. Facebook's political ad transparency tools saw a failure a few days before the UK general election, removing a large number of political ads. Falling audiences are seeing media prices increases as more brands go digital. Twitter has announced that it is exploring a decentralized social media network model with the creation of a new independent team. YouTube has updated its harassment policy, introducing stricter rules and harsher punishments in a bid to make the platform a safer place. We've looked at all the details in our news roundup.

UK public wants stricter rules on political advertising

Following weeks of political…

Instagram introduces age check, creative professionals more productive 'on-the-go', Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research from Vodafone has revealed that the office is not the place for creative individuals, with many saying they are more productive when working flexibly. Facebook is making sure that those who break its rules face real-world consequences, starting with a company and two individuals who are accused of creating malicious adverts on the platform. [si_blog_banner_cta] YouTube has provided an update on its efforts to reduce the spread of misinformation and borderline content, just in time for the 2020 US election campaigns to heat up. Finally, Facebook has introduced two new…

Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook and Google data?

Along with being reigning leaders of the tech industry, Google and Facebook run the most prominent advertising networks. The rest of the no-names pale into insignificance compared to the great and terrible Duopoly. Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook & Google data? "Who owns the information, he owns the world." This 300-year old quotation is more relevant today than ever. Like it or not, it is personal data and its quality that defines the success of advertising campaigns. Get the right data about the customer and this customer is likely yours. Facebook and Google grew from unicorns into giant datavorous raptors that absorb all info about their users. No wonder they account for a combined 60% share of digital advertising in 2019. While such…

Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics

The last week has been a fairly busy one in the marketing world and there have been plenty of updates to explore. The biggest of these is arguably Google's new BERT update, which is apparently the biggest update of the last five years. On top of this, Twitter is taking the step to ban all political advertising on the platform from November 22nd, despite Facebook deciding not to do the same. A large portion of the money spent on Instagram influencer campaigns is reportedly being wasted as posts continue to reach fake accounts. Google is being sued by an Australian regulator over claims it misled smartphone users over how their location was being used. Finally, Facebook has updated its video ad metrics to make…

UK desktop ad viewability improvements, Google's first-price auction rollout, Facebook's political ad policies changes, YouTube's inappropriate content removal update

This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year - great news for digital advertisers! In other advertising news, after months of testing, Google is set to start rolling out its new first-price auction rollout, which has reportedly had good results so far. Facebook is also making changes to ad policies, this time relating to political ads and those that tackle social issues. These changes are aimed to provide greater visibility over political advertising ahead of the 2020 US elections. Our final big news story is the week is that YouTube has provided an update on its efforts to remove inappropriate content from the platform, with thousands of hate speech videos being…