Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behaviour. Personalized marketing unlocks tactics for retailers to form personal relationships with their customers during their online experience (CX), to nurture leads and drive more sales from digital marketing.
According to SmarterHQ, 72% of consumers say they now only engage with marketing messages that are personalized and tailored to their interests. And with competition at an all-time high, value added by personalized marketing is exactly the tactic your retail/e-commerce marketing strategy needs.
Despite this, customer security and privacy concerns are at their peak. A McKinsey 2020 consumer-data report…
Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post
When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform has certain traits that make it unique. If you want to become a top-performing Facebook post creator, use a tested Facebook winning approach when writing these posts. The same approach applies to Twitter, Instagram, all social media platforms.
According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform.
While it may be quite easy to post the same content on all of these three platforms - and expect it to perform, especially if you're short on…
When you're not joining your social media and blogging efforts, you aren't benefitting from their full potential impact
Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social media channels and blogs are powerful mechanisms for helping marketers analyze their audience and communicate with them. However, people usually separate these two things and use them to reach different goals.
The case is that when you're not joining your social media and blogging efforts, you aren't benefitting from their full potential impact.
In this article, I won’t suggest sharing your blog posts on your Twitter and Facebook accounts, as I hope it goes without saying. Instead, I’ll provide you with advice on how to make your marketing even more efficient by making your blog and social media work together.
Why you need to integrate your social media marketing and blogging
You’re most likely to…
Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature
This week has seen Facebook's calls for lighter regulations rebuffed by EU regulators who have told the platform it needs to fall in line.
Snapchat is hoping to improve wellbeing on its platform with the introduction of a new feature.
Advertisers on Amazon are set to increase budgets this year as the platform saw strong revenue growth in 2019.
LinkedIn is to shut down its Sales Navigator Gmail extension in March.
Finally, Twitter has introduced a new feature for Threads but people are still moaning about the lack of an 'edit' feature for tweets.
We've got all the details in this week's news roundup:
EU regulators tell Facebook to conform to standards
Facebook has been told that it needs to work in-line…
Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights
With most people only getting back to work after the New Year break this week, marketing news is still fairly slow. However, this week has seen a few interesting announcements that we think you need to know about - which is why they are included in our latest news roundup.
First up is the revelation that 50% of media and entertainment executives don't think they can continue with traditional business models, with the failure to reinvent putting the future of businesses at risk.
TikTok has announced an update to its community guidelines in a bid to stop the spread of misinformation on its app ahead of the 2020 US Presidential election.
Facebook has proposed a partial ban on deepfake videos after facing further pressure to curb misinformation on the platform.
Messenger now requires Facebook account, US military bans TikTok, YouTube adds new copyright feature, Facebook and Twitter announce latest account removals
Welcome to our first news roundup of 2020! Unsurprisingly, things were fairly quiet over the festive and New Year period, but there are still a few interesting updates we believe its worth knowing about.
To start with, Facebook has now removed the ability to sign up for a Messenger account without an associated Facebook account.
The end of December saw the US military follow in the US navy's footsteps and ban personnel from adding TikTok to government-issued devices due to data security concerns.
YouTube is making it easier for creators to deal with any content that becomes subject to copyright claims with the launch of a new feature.
Finally, Facebook and Twitter have announced the latest work undertaken to remove accounts that have been found to be involved in political manipulation on the platforms.
Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists.
2019 is almost over but there's enough time left before we close ready for Christmas for one last news roundup.
First up is the news that Facebook has admitted that it tracks user location data even if individuals have opted out of Locations Services.
The CMA has said that there is a strong argument for the creation of a digital advertising watchdog to monitor the online ad space.
Almost half of marketers are concerned that they could be priced out of Facebook advertising as costs have increased by 90% year-on-year.
Instagram has seen some success with its anti-bullying tools and is now rolling out an extension for one of them.
Snapchat has launched a new interactive ad type and is currently using it to advertise film trailers.
87% of UK public wants stricter political ad regulations, Facebook bug removes political ads ahead of UK election, media prices are on the rise, Twitter announces new team to explore decentralized social media networks and YouTube updates its harassment policy
New research has revealed that the majority of the British public wants stricter rules around political advertising.
Facebook's political ad transparency tools saw a failure a few days before the UK general election, removing a large number of political ads.
Falling audiences are seeing media prices increases as more brands go digital.
Twitter has announced that it is exploring a decentralized social media network model with the creation of a new independent team.
YouTube has updated its harassment policy, introducing stricter rules and harsher punishments in a bid to make the platform a safer place.
We've looked at all the details in our news roundup.
UK public wants stricter rules on political advertising
Following weeks of political…
Twitter VP reveals new features for 2020, Pinterest posts positive Q3 results, Facebook reveals Groups data breach, YouTube launches new desktop look
This week's marketing news mostly revolves around social media platform updates.
To start with, Twitter's VP of Design and Research has revealed five new features that could be added to the platform in the new year.
Pinterest has posted its Q3 results, which show massive growth in active users and revenue, showing that the platform is going from strength to strength.
Facebook reveals an issue with data from its Groups, which is likely to lower trust in the platform even more.
Finally, YouTube is launching a new look for its homepage for desktop and tablet users, which should improve usability.
We've explored all of these stories in detail with this week's roundup.
Twitter VP announces new features for 2020
Usually, we don’t get a…
Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics
The last week has been a fairly busy one in the marketing world and there have been plenty of updates to explore. The biggest of these is arguably Google's new BERT update, which is apparently the biggest update of the last five years.
On top of this, Twitter is taking the step to ban all political advertising on the platform from November 22nd, despite Facebook deciding not to do the same.
A large portion of the money spent on Instagram influencer campaigns is reportedly being wasted as posts continue to reach fake accounts.
Google is being sued by an Australian regulator over claims it misled smartphone users over how their location was being used.
Finally, Facebook has updated its video ad metrics to make…