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digital business options

Selecting the best revenue model options for your digital business

A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via digital channels. I created this revenue model spreadsheet for marketers to plan the revenue generation. The main parameters you need to set are the variables for each Ad Unit or Container Type (blue fields) and it works out the revenue earning (orange fields) for you!

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The site ad revenue model

If you 'plug-in' some average figures for pay-for-performance-based advertising options like cost per click or cost per action approaches, as shown below, it shows why fixed fees and CPM models tend to be preferred by publishers. It also shows that you need substantial traffic to make a lot of money through advertising. At a CPM Of £10 with 2 ad units on the…