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digital business options

Selecting the best ad revenue options for digital startups

Back in the 'dot-com' days, I was often contacted by site owners with an idea for a new site who were trying to work out how much revenue they'll be able to raise depending on the number of visitors to their site and the different advertising options they select. These days, startups and innovation continue, so this post is aimed at explaining the ad revenue model options available. The main difference today is that you may have a mobile app-only revenue model and that has options for in-app purchases. These can be modeled through tweaking the affiliate model field in our spreadsheet. There's no simple answer to this, but to help, several years ago I created this spreadsheet model which also features in my books as an activity to help students working on this topic. It shows the main parameters you need to…