Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook's pop-up attempt to re-build trust
One of the biggest news stories this week has to be Google being questioned by Congress about how search works, data privacy, China plans and political bias. In just under four hours of questioning, the covered a lot of ground, some of which our roundup will take a look at.
When it comes to marketing and advertisiting in the UK, the big announcement was that negative gender stereotypes are going to be banned in adverts. In a bid to avoid stereotypes causing real-world harm, new regulations are st to come into effect in 2019.
Our roundup also takes a look at the concerns that marketers have about the impact that Brexit could have on the free flow of data.…
We've taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss
Once again, the battle for the title of best Christmas advert has been raging among retailers. With spending on festive campaigns during the last quarter of the year expected to reach £6.4 billion in the UK alone, Christmas ads are a bigger business than ever.
But which ads got it right this year and which didn’t quite hit the mark? We’ve taken a look at some of the best and most popular festive advertising offerings of 2018 to see which we think worked – as well as to find out which brands need to change things up next year.
Amazon – James Story
Not going for a Christmas song actually goes a long way when the sentiment still…
Tips and tricks to help you get the most out of paid search on China’s largest search platform
With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most Western markets. While there are several key players, including Haosou, Sogou, and Shenma, in the space, Baidu is undoubtedly the first port of call for most companies looking to run search marketing campaigns in China.
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So, why Baidu?
There are several reasons why advertisers turn to Baidu when looking to advertise their products or services to Chinese consumers, the most important of which are outlined here.
Most significant is the fact that Baidu has the highest market share across both desktop and mobile. According to…
Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe.
€2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories.
Research by IAB and IHS Markit shows marketers are increasing online advertising spending. The report focuses on advertising in Europe only.
In this chart of the day blog post, I will update you on latest research by IAB Europe and IHS Markit, with charts from their Adex Benchmark from the first half of 2017.
Search advertising is leading and display advertising has grown the fastest, interestingly online video is up 20%.
As shown in the chart above, search advertising dominates online ad spend, but there is a huge jump in growth of over 13% for display advertising.
Chart of the day: Research by Advertising Association and Warc finds that digital dominates UK advertising spend
Magazine advertising continued to decrease, whilst digital magazine advertising is expected to grow. Regional newspapers and Direct Mail see the biggest decreases, whilst digital formats are expected to continue their recent growht.
Some key highlights of the research include:
Ad spend in the UK grew to £5.8bn, representing 3.9% rise year-on-year
Overall for 2016 UK ad spend grew 3.7%, reaching a total of £21.4bn, this is also the seventh year of continued growth
Digital ad spend is up 13.4% to £10.3bn for 2016. 45.4% to £3.9bn. The report predicts mobile advertising spend will slow over the coming years (2017: +30.4% and 2018: +20.8%) as the current boom dies down.
Mobile accounted for 45.4% of that digital ad spend, meaning £3.9bn spent, however, the report predicts that mobile advertising…
Mobile, social video and messaging apps: The big trends to inform your 2017 strategy
Each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is no exception. Her 213 slide presentation is 'packed to the gills' with a panoply of charts, graphs and data. You can view the whole deck below:
For those without the time to browse all 213 slides, we've picked out they key points for marketers, just as we did last year, so you can stay abreast of the latest trends.
#1 Rapid Smartphone growth concentrated in emerging markets
We saw last year that mobile outstripped desktop for the first time when it came to web traffic. This year we see Smartphone use continuing its strong…
Chart of the Day: Top festive adverts on Youtube since November 1st.
Take a stroll into any retail store and you will instantly know that the festive season is upon us once again. Thanksgiving is less than two weeks away in the US and on this side of the Atlantic the burnt circles remain across the country from bonfire night. Both these events give the green light to marketers across the top retail brands to release their Christmas adverts. These adverts can make or break a brand during the holiday season, whether it is based on humour, humility or emotion the bottom line come January will be - did it increase sales based on last year.
Since November 1st, the six Christmas adverts that have been first to launch include John Lewis, Argos & Burberry. It's been hard to miss the now yearly flurry of social media activity for the latest John Lewis Advert #BusterTheBoxer (67k likes…