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Social Media Strategy

Social media in 2021 is shaping up to be more important than ever. We've collated the top 6 social media trends for you to reach and convert more customers next year

Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Renowned for an agile approach, social media marketing requires channel managers to keep up to date with the latest social media trends in technical and social developments to make sure they are exploiting all the opportunities available. It's no surprise that this year has seen unprecedented change in social media usage, alongside a whole host of other customer behavioral factors. Highlights from Datareportal's July 2020 Digital snapshot confirm that nearly half of respondents have spent more time on social media due to COVID-19. Within this opportunity, there are challenges: How do I keep my social media audience engaged? What content is…

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment

Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behaviour. Personalized marketing unlocks tactics for retailers to form personal relationships with their customers during their online experience (CX), to nurture leads and drive more sales from digital marketing. According to SmarterHQ, 72% of consumers say they now only engage with marketing messages that are personalized and tailored to their interests. And with competition at an all-time high, value added by personalized marketing is exactly the tactic your retail/e-commerce marketing strategy needs. [si_monthly_campaign_blog_cta_banner id=156146] Despite this, customer security and privacy concerns are at their peak. A McKinsey 2020 consumer-data report…

Paid vs organic social media strategy: Your planning essentials

Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook, Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading networks ramp up their paid social media channels to monetize platform investment. If the first era of social was engagement, the new era is acquisition and conversion. Social commerce has been growing over the last few years, but in today's climate that growth has rocketed. Many retailers I work with today are seeing social driving bigger % increases in retail traffic than any other channel. In June 2020, eMarketer found that 29.6% of US respondents had used social commerce to complete a purchase, with nearly 2/3rds of those…

Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy

One month ago, Instagram unveiled its latest platform update, Instagram Reels; an informal, content-centric, short video format for brands, influencers and fans to create and share alike. "Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore." If you're looking for inspiration, here are our favourite 5 Instagram creators, and why...

Netflix

We're kicking off with @Netflix, who in the first quarter of 2020 delivered …

There are many factors that can affect your strategy and new research is always churning up findings that you can make use of

We’ve written a lot on why you need a social media strategy and have given plenty of insights into how to create one, so you should be well versed on the benefits of a good social plan. However, there are many factors that can affect your strategy and new research is always churning up findings that you can make use of – as well as methods that you should stop using in order to see the best results. Just as with any marketing strategy, your plan for social media should be fluid, taking into account any new research, technology or platforms that come about. Sticking with a strategy that was put in place months ago and doesn’t reflect updated best practice can mean you don’t see the results or ROI…

LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity

When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. After all, these are the major platforms leading the way and generating headlines (although not always for the right reasons). [si_blog_banner_cta] However, LinkedIn has been quietly building a strong presence and reputation within the professional community. Over the last 15 years, LinkedIn has grown rapidly to create a network of over 560 million professionals worldwide, with 23 million in the UK. LinkedIn’s stated mission is to "connect the world’s professionals to make them more productive and successful". This clear and relentless focus on the professional sector has enabled them to develop a powerful B2B proposition. Whilst personal social networks are about spending time, professional networks are geared around investing time: …

Take a look at five social commerce trends for 2020 that could help improve your social commerce strategy for the year ahead

Social media continues to offer opportunities for brands to connect with consumers in new and interesting ways, across a wide variety of platforms. The number of people online, on mobile and on social has increased year-on-year. According to the Global Digital Report 2019: The number of internet users worldwide in 2019 is 4.4 billion, up 9.1% year-on-year. The number of social media users worldwide in 2019 is 3.5 billion, up 9% year-on-year. The number of mobile phone users in 2019 is 5.1 billion, up 2% year-on-year. It’s also worth noting that whilst the major platforms (Facebook, Instagram, Twitter) still dominate, there has been a rise in alternative platforms. As …

Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off

When it comes to social media marketing, you need all the help you can get to stand out and get results. The competition is fierce and your budget is limited, so you need to make the most of your time and resources in order to make ensure your efforts are paying off. You need to find out what strategies actually work. Where your audience is online. What your audience actually wants to hear from you. And so, so much more. You can do much of this with one simple "trick": leveraging UTM tracking links. In this blog post, I’m going to show you how to use UTM tracking links on social media to help boost your results. [si_guide_block id="90657" title="Download our Premium Resource –…

As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens

For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue. With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences. Over the same period, social media has exploded and now plays a significant role in our digital lives. [caption id="attachment_134921" align="alignnone" width="939"] [Image Source][/caption]Social media has revolutionized the way we consume information, communicate with friends and experience the world. In fact, we’re so…

Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience

Following countless announcements of high street store closures and a long line of large retailers reporting financial difficulties, new research from Pure360 has revealed that nearly three quarters (72%) of British consumers want the government to do more to back the growth of smaller, independent retailers. The research, which commissioned YouGov to poll a representative sample of GB consumers, found that nearly half (42%) would consider shopping with an independent retailer because they prefer to support smaller operations over a larger retailer. In addition, over one in five shoppers said they like to compare price and product offerings between larger retail brands and independents, before going on to make the final purchase from the smaller retailer. …