Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..
Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today’s digital marketers. While AI tools offer efficiency and support, relying solely on …..
7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization’s overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. …..
Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow’s digital marketers future proof their marketing skills? Preparing for a job in the …..
What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an …..
Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you …..
Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..
Introducing P.R.I.C.E. – a tool to review differentiation and integration of E-commerce omnichannel marketing There is an enormous, and potentially bewildering, range of possibilities and options available to retailers to differentiate themselves from their competitors in a multichannel world. Why …..
The RACE Framework and PASTA model are complementary models for your marketing communications plan, one is strategic and one is operational, get started today to win more customers Commercial as well as non-profit organizations, routinely confront these typical questions about …..
A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..
