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Tips and tricks to help you get the most out of paid search on China’s largest search platform

With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most Western markets. While there are several key players, including Haosou, Sogou, and Shenma, in the space, Baidu is undoubtedly the first port of call for most companies looking to run search marketing campaigns in China. [si_guide_block id="98470" title="Download our Premium Resource – China digital marketing strategy guide" description="This guide will give you a better understanding of China’s biggest online marketing channels and how they operate."/]

So, why Baidu?

There are several reasons why advertisers turn to Baidu when looking to advertise their products or services to Chinese consumers, the most important of which are outlined here. Most significant is the fact that Baidu has the highest market share across both desktop and mobile. According to…