Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns

For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time to the right person and increase your conversions. Sending personalized messages manually to the hundreds of subscribers on your list can be quite a daunting task, which is why you need to automate your campaigns. Here are the different automation emails that every business should send to their prospects based on their buying stage and their action.

Welcome or onboarding emails

This is your first ever contact with the prospect, which happens when they share their email address with you. You will need to make them feel welcome, set the expectations for the future and motivate them to provide their personal information that would let you send better and more relevant emails. The email…

Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly

Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. Email marketing is no different. After all, you are in business to make a profit, and who doesn’t want their venture to be as successful as possible? If you’re new to email marketing or, indeed, marketing in general, you may still be getting used to the various acronyms and buzzwords that tend to fly around. So, let’s start with explaining precisely what a ‘return on investment’ (ROI) means.

It's all about ROI

The world of business, no matter which industry you are in, is very fond of acronyms, buzzwords, management-speak, and all manner of jargon. This is great when you are embedded…

Chart of the Week: 28% of businesses are putting marketing automation in place in a bid to drive new intelligence

Businesses are implementing marketing automation in an effort to drive new insight. A global survey by CleverTouch asked marketers the main business reasons for the adoption of marketing with the ability to drive new intelligence coming out top, with 28% of respondents selecting this reason. Joint with this reason was also content management and customer journey mapping, as well as change management and the re-invention of marketing. These reasons were also each selected by 28% of respondents, showing that there are many benefits offered by the various types of marketing automation available. Other business reasons for the adoption of this type of technology were improved information management and intelligent routing (27%) and increased business efficiency…

Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward

Not long ago, the marketing process was seen as a human endeavor perfected through several cases of trial and error. The idea of automation streamlining the marketing process looked like science fiction. But with the dawn of the Digital Age, new technologies are transforming the marketing landscape. One such technology is Artificial Intelligence (AI).

Introducing artificial intelligence

The first breakthrough of AI was in 2016 with the introduction of machine learning. It is basically the next logical step in computing: A program that can figure out things for itself. In other words, it is a program that can reprogram itself. [si_guide_block id="87369" title="Download our Premium Resource – AI and machine learning for marketing" description="The guide aims to help businesses of all sizes to apply to their marketing, focusing…

Chart of the day: Email marketing tips to innovate your strategy

When it comes to email marketing, there’s always some discussion about its relevance as a digital marketing channel, in the fast-paced world of instant messaging and social media. However, each time it comes out as a winner in the debate. Email platforms can be used to deliver specific, personalised and prolonged marketing communications to your user-base, making it vital for marketers to use this channel to its full potential and innovate their email marketing strategy. A recent chart on MarketingCharts shows the various different ways in which companies want to innovate their email marketing strategy in 2018, as compared to 2017. Creative use of behavioural triggers, use of dynamic content and automation to trigger one-to-one communication are right up there, as more than 50% of  to try these creative…

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements

We've recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year's report shares some interesting findings from an analysis based on over 500 respondents working in a senior position across B2C, B2B or both. Use our findings to help benchmark your current performance and map digital improvements. Throughout the report, we highlight the features businesses should try and start implementing straight away, whilst exploring how current marketing automation is used in the industry. The report covers a range email marketing and automation results, challenges and use of features, including: Investment in Email Marketing Evaluation and tracking Targeting Communication strategy Testing and optimization Open and CTRs based on industry Lead generation Read our summary below, or download the full report today, for free. [si_guide_block id="59002"…

Send the right message, to the right person, at the right time: Automating your campaigns

Automated campaigns are the backbone of a successful email marketing strategy; campaigns that are set up within your email system and send automatically based on specific rules. In this blog post, we will cover 5 automated campaigns to consider as part of your lead nurture sequence. [si_quick_block id="115280" title="How to create a lead nurturing strategy" description="This guide will show you how to create an effective lead nurture strategy for B2B and B2C. The majority of new subscribers you generate and bring onto your email programme will not be ready to buy from you, hence, lead nurturing is a crucial part of any well-structured email strategy."]

1. Welcome series

This is often the first impression that a prospect has of your brand and gives you the opportunity to immediately start to build a relationship with your new subscriber when they…

Chart of the day: Marketers are most concerned with improving email engagement

New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for email. Top priorities have moved from wanting the most subscribers possible to increasing engagement to retain those subscribers and earn revenue from them. Improving the quality of subscribers was also important for just under 4 in 10 participants of the research (38%). Most businesses said they were successful in achieving their strategic aims for email marketing, the vast majority rated themselves either very or somewhat successful. The biggest barrier to their success was found to be improving the quality of subscribers, marketers want to make sure they have the most relevant subscribers for the services and…

Chart of the Day: What are the most difficult email marketing tactics to implement? ~ Part 2 of 2

Last week we discussed the most effective email marketing tactics. This week we look at the opposite side of the coin at the most difficult tactics to use.

What are email marketers finding difficult?

In the chart below, email marketers are struggling with list segmentation (42%) the most. Testing and optimization (38%) come in second. Keep heart my little email geeks, you can do it!

It's complex - but why?

Some of the most difficult strategies are the hardest to implement. That's not a surprise. But why are email marketers struggling? Is it because there is a: lack of knowledge? missing infrastructure? lack of support within the business? lack of time?

Let's break it down

List segmentation

To correctly segment data, you need just that - data.…

How email automation can create better results for your email marketing strategy

At Communicator, we are trusted partners in email marketing. We work in partnership with our customers, which are all ambitious brands to make sure that they are achieving breakthrough results using our software suite. As part of our focus to help you to achieve email sophistication, we wanted to share with you what email automation is and how it can help your email marketing.

First things first, what is email automation?

Automation by definition is where you introduce systems that will generate actions due to certain triggers that you set up. Applying this to email marketing, it means that once a customer subscribes to a certain email journey, they will automatically receive your emails without you having to do anything else. This is a brilliant…

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