Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behaviour. Personalized marketing unlocks tactics for retailers to form personal relationships with their customers during their online experience (CX), to nurture leads and drive more sales from digital marketing.
During a global 2022 survey of consumers who purchased something online in the past six months, 62% stated that a brand would lose their loyalty if it delivered a non-personalized experience. This is no secret to marketers who have watched a growing trend of personalization customer expectations and e-commerce investment to match.
In fact, the chart below shows current customer experience personalization and…
Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector
When I run training workshops on Email marketing, Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for average email open rate, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. That's what we cover in this regularly updated compilation of the best email marketing response statistics for different sectors and countries.
Fortunately, there are several good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the top eight questions asked including:
What are the email engagement rates by industry?
What are the email engagement…
Maximizing the potential of AI in email marketing with our human expertise
Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on them risks producing mediocre results. In this blog I delve into the fascinating intersection of AI and email marketing, emphasizing the crucial role of human expertise in crafting engaging campaigns.
AI really helps, but your strategic thinking and long-term subscriber care remain vital to achieving email success. Let’s unlock the true potential of AI while maintaining the art and personal touch of effective email marketing.
How to use AI for marketing?
There is no doubt that using AI for email marketing will make the task more efficient. However, for all the same reasons that sending great emails is not easy, simply copying and pasting outputs is not the…
Exploring the latest medical landing page conversion rates to inform your pharma or healthcare marketing strategy
'What does good look like?' 'How do we compare?' and 'How do we get there?' are common questions when healthcare marketing strategy is concerned. With so much competition in healthcare marketing today, you need to benchmark yourself against the key metrics within your industry.
But, good benchmarking is only as useful as your marketing strategy allows it to be. Are you confident that you're applying a data-driven strategy? Are you happy with the metrics in place to inform your digital marketing optimization?
We'll delve into some recommended resources and marketing tools to help you implement your benchmarking learning and increase your healthcare customer conversion and retention.
Conversion rate benchmarking for your healthcare marketing strategy
It's useful to have conversion statistics to compare your conversion rates against if you're serious about conversion rate optimization (CRO). And with the resources and…
Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing
In 2020, email marketing trends, like so many parts of our work and personal lives, had to undergo a rapid transformation.
As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways heading into the new year.
In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining customers, it’s time to explore the opportunities that lie ahead.
Email marketing through the K-shaped COVID-19 recovery
As we head into 2021, COVID-19 continues to impact marketing strategies and budgets within…
Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences
Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even more surprising, most website owners don’t follow up with these visitors in any way. This lack of follow-up represents millions of dollars of lost revenue, not just from the current purchase, but from additional purchases these shoppers would end up making over time. It is therefore essential, for an E-commerce website to engage these visitors with effective email marketing sequences to help maximize revenue opportunities.
True, some of these cart abandoners were ‘just browsing’ or otherwise had no immediate intent to buy, but others were on the cusp of converting and something wasn’t quite right. In this post, I’ll describe how to recapture the attention - and transactions - of…
What email marketing opportunities do you miss in your transactional emails?
There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the first to come to mind.
Few marketing teams give serious attention to transactional emails. Very often, these are even out of their jurisdiction.
Set up by development or customer-facing teams, these emails serve their key purpose in a better or a worse way. The marketing opportunities behind these messages are often overlooked though.
Throughout this article, we’ll give you plenty of reasons why it shouldn’t happen. You’ll learn how to maximize the potential of your transactional emails and which common mistakes you should avoid. Apply these learnings to your emails and you’re likely to see promising results in no time.
What are transactional emails?
First of all, let’s get some definitions of the list.
Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns
For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time to the right person and increase your conversions. Sending personalized messages manually to the hundreds of subscribers on your list can be quite a daunting task, which is why you need to automate your campaigns.
Here are the different automation emails that every business should send to their prospects based on their buying stage and their action.
Welcome or onboarding emails
This is your first ever contact with the prospect, which happens when they share their email address with you. You will need to make them feel welcome, set the expectations for the future and motivate them to provide their personal information that would let you send better and more relevant emails. The email…
It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers
It’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead.
Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold.
Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. With the amount of data we have at our fingertips, it’s now easier to know which tools, tactics and technologies are working and which are becoming less effective.
For this blog, we’re joined by a selection of the world's leading email…
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward
Not long ago, the marketing process was seen as a human endeavor perfected through several cases of trial and error. The idea of automation streamlining the marketing process looked like science fiction. But with the dawn of the Digital Age, new technologies are transforming the marketing landscape. One such technology is Artificial Intelligence (AI).
Introducing artificial intelligence
The first breakthrough of AI was in 2016 with the introduction of machine learning. It is basically the next logical step in computing: A program that can figure out things for itself. In other words, it is a program that can reprogram itself.
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