Retail email marketing

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment

Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behaviour. Personalized marketing unlocks tactics for retailers to form personal relationships with their customers during their online experience (CX), to nurture leads and drive more sales from digital marketing. According to SmarterHQ, 72% of consumers say they now only engage with marketing messages that are personalized and tailored to their interests. And with competition at an all-time high, value added by personalized marketing is exactly the tactic your retail/e-commerce marketing strategy needs. [si_monthly_campaign_blog_cta_banner id=156146] Despite this, customer security and privacy concerns are at their peak. A McKinsey 2020 consumer-data report…

Exclusive excerpts from Chad White's new book

You don't have to be...ahem...nearing 50 to struggle to keep up with all the changes in digital marketing. (In fact, life becomes a lot more relaxed once you accept you can't.) It's why guidelines, frameworks and similar play an important role in ensuring your marketing is based on solid foundations. For email marketers, Chad White provides those foundations in the 120 best practices contained within the 2nd edition of his "Email Marketing Rules" book. The new edition also has additional chapters explaining the interactions and synergies between these best practices. Obviously some of those rules cover basics like "Don't buy email lists", but Chad kindly allowed me to pull out other rules that many marketers neglect in the rush to write the next subject line.

1. "Focus on maximizing the value of a subscriber, not on maximizing the results of…