18 Mar, 2020
How to use Snapchat marketing in 2020 as part of your social media strategy
Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that its daily active users had increased to 210 million.
[si_guide_block id="132178" title="Download our Individual Member Resource – Smarter Snapchat marketing guide" description="This guide has been written to give you a detailed introduction to Snapchat as a whole before breaking down how your business can develop a strategy for building your brand's profile. "/]
Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but is now struggling to compete with its rival, Instagram Stories. Snapchat made its mark for showing a more authentic and unpolished side of social media. According to SproutSocial, that original feeling is what keeps some of its…
Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists.
2019 is almost over but there's enough time left before we close ready for Christmas for one last news roundup.
First up is the news that Facebook has admitted that it tracks user location data even if individuals have opted out of Locations Services.
The CMA has said that there is a strong argument for the creation of a digital advertising watchdog to monitor the online ad space.
Almost half of marketers are concerned that they could be priced out of Facebook advertising as costs have increased by 90% year-on-year.
Instagram has seen some success with its anti-bullying tools and is now rolling out an extension for one of them.
Snapchat has launched a new interactive ad type and is currently using it to advertise film trailers.
Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics
The last week has been a fairly busy one in the marketing world and there have been plenty of updates to explore. The biggest of these is arguably Google's new BERT update, which is apparently the biggest update of the last five years.
On top of this, Twitter is taking the step to ban all political advertising on the platform from November 22nd, despite Facebook deciding not to do the same.
A large portion of the money spent on Instagram influencer campaigns is reportedly being wasted as posts continue to reach fake accounts.
Google is being sued by an Australian regulator over claims it misled smartphone users over how their location was being used.
Finally, Facebook has updated its video ad metrics to make…
Marketers too focused on transactions, Snapchat's strong Q3 results, Amazon's new News app, Twitter's poor Q3 results, New adaptive Google banner ads, Instagram testing new feature
Almost half of marketers have admitted to being too focused on getting money in the bank at the expense of building customer relationships.
Snapchat reports strong Q3 results and announces a new focus on advertising buyability.
Amazon is launching a new News app to compete with Google News and Apple News +.
Twitter sees stocks plummet as it posts disappointing Q3 results, with targeting bugs partly to blame.
Google announces new adaptive banner ads designed to improve mobile viewability.
Instagram is testing a new feature that sees the accounts your following split into different categories.
43% of marketers focused on transactions rather than relationships
Almost half (43%) of marketers are focused more on ‘transactional’ relationships rather than encouraging a deeper level of engagement from their audience, according to new research. The…
Facebook's US 'Clear History' rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android
Facebook's 'Clear History' tool has started to be rolled out but it could be delayed in the US due to a court case.
Snapchat is making it easier for users to create AR experiences by adding new features to its Lens Studio AR.
Instagram is testing a new type of messenger app aimed at close friends and featuring automatic updates.
Facebook has banned pro-Trump The Epoch Times from advertising on the platform after it broke advertising rules.
Google Assistant is now able to answer more questions, suggesting that voice search is set to become more popular.
Facebook has finally rolled out 3D photos to a number of Android devices and has expanded the number…
Twitter's new reporting tool ahead of elections, LinkedIn's new 'services' feature, Facebook suing a company for selling fake 'likes', Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed feature
This week has seen another update to Twitter, this time to help stop the spread of misinformation ahead of elections. A new reporting feature will allow users to flag incorrect information that could influence people's election decisions.
LinkedIn is helping freelancers and business-owners showcase their services on their profile with a new trial feature.
Facebook has launched a lawsuit against a company and individuals who have been selling fake engagement on Instagram.
New research has found that more people turn to Instagram to find holiday locations than travel agents, with many people choosing destinations based on how photogenic they are.
The Sri Lankan government has blocked social media while investigations into the terrorist attacks…
ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers?
With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems to be noticeable divide between the average snapchat user and snapchat influencers, with 2 distinct pages, which led to Snapchat being accused of ‘forgetting it’s consumer’. However, that’s a debate for another time!
Snapchat’s relationship with its users, particularly influencers, has been quite complicated. Especially, with competitive social media platforms being one step ahead of the game at all times, snapchat has found itself being far behind in the competition. Although, some would say that snapchat has its own set of loyal user base, which is unlikely to shake, even under competition. And some can say, Instagram is quickly catching up with Snapchat’s unique features and…
Chart of the Day: Snapchat's impressive growth is mostly confined to North America
Snapchat's explosive growth and popularity among 'Gen Z' means many marketers have started to see it as the future of social media. But perhaps this hype is only really relevant for those focused on the US market. Although Snapchat is growing in other areas, the level of penetration is far lower.
Snapchat's ad products are also clearly less used outside of the US, in part because of the lack of penetration. This can be inferred from the extremely low revenue per user in all markets other than North America.
Data Sample: 160,00,000 Snapchat users
Recommended Toolkit: Social Media Marketing
Our roundup of the key stats you need to know to be successful with Snapchat marketing in 2017
Snapchat added more users in one year than Twitter did in 4. It has grown to be larger than Twitter and Pinterest despite being far younger. It pioneered the concept of 'ephemeral messaging' which is now so popular it has been copied by a number of other social messaging apps, and its stories feature has famously been copied by Instagram, Facebook, and What's App. Its incredible growth has obviously attracted marketers, who salivate menacingly at the prospect of reaching so many impressionable young millennials.
Before you jump into using Snapchat for marketing, make sure you know the size of the opportunity and how users are interacting with the platform. We've put together a list of 18 essential snapchat marketing stats divided across the Smart Insight RACE framework to get you up to speed with all things Snapchat.
Launching a brand 'Snapchat Takeover'
Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under, so potentially, it's a great way to reach younger consumers as it's offering grows more mature. Top influencers on Snapchat are able to get 300,000-400,000 views on a post on their story.
What is a Snapchat takeover?
A Snapchat takeover allows a brand to reach a large larger audience than would otherwise be possible. It works by a brand letting a popular 'Snapchatter' or other social media influencer/celebrity take over their branded Snapchat for a day or just a few hours. During this time the
During this time, the influencer directs their followers to watch their takeover on the Brand's Snapchat, thus referring a large volume of traffic. It's a novel tactic and has proven effective for the big name brands that have tried it, like McDonalds, Disney…