Chart of the Day: Snapchat's impressive growth is mostly confined to North America
Snapchat's explosive growth and popularity among 'Gen Z' means many marketers have started to see it as the future of social media. But perhaps this hype is only really relevant for those focused on the US market. Although Snapchat is growing in other areas, the level of penetration is far lower.
Snapchat's ad products are also clearly less used outside of the US, in part because of the lack of penetration. This can be inferred from the extremely low revenue per user in all markets other than North America.
Data Sample: 160,00,000 Snapchat users
Recommended Toolkit: Social Media Marketing
Our roundup of the key stats you need to know to be successful with Snapchat marketing in 2017
Snapchat added more users in one year than Twitter did in 4. It has grown to be larger than Twitter and Pinterest despite being far younger. It pioneered the concept of 'ephemeral messaging' which is now so popular it has been copied by a number of other social messaging apps, and its stories feature has famously been copied by Instagram, Facebook, and What's App. Its incredible growth has obviously attracted marketers, who salivate menacingly at the prospect of reaching so many impressionable young millennials.
Before you jump into using Snapchat for marketing, make sure you know the size of the opportunity and how users are interacting with the platform. We've put together a list of 18 essential snapchat marketing stats divided across the Smart Insight RACE framework to get you up to speed with all things Snapchat.
Launching a brand 'Snapchat Takeover'
Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under, so potentially, it's a great way to reach younger consumers as it's offering grows more mature. Top influencers on Snapchat are able to get 300,000-400,000 views on a post on their story.
What is a Snapchat takeover?
A Snapchat takeover allows a brand to reach a large larger audience than would otherwise be possible. It works by a brand letting a popular 'Snapchatter' or other social media influencer/celebrity take over their branded Snapchat for a day or just a few hours. During this time the
During this time, the influencer directs their followers to watch their takeover on the Brand's Snapchat, thus referring a large volume of traffic. It's a novel tactic and has proven effective for the big name brands that have tried it, like McDonalds, Disney…
Chart of the day: most users find their favourite brands on Snapchat by searching for their username
The research by Snaplytics shows that most Snapchat users wanted to engage with brands and actively seek them out on Snapchat
The latest research in their quarterly updates also shows that Snapchat is the most popular social platform amongst US teenagers.
The research found:
More than 6 in 10 (64%) search for brands using their username
A quarter of new followers have used Snapcodes and almost 1 in 10 (9%) have used deep links. Snapcodes are QR codes for Snapchat profiles, which may appear on websites and across social media
6 in 10 (61%) of Snaps are video, rather than images
Snapchat has 161 million daily active users.
Sample: The data is based upon the metrics from accounts monitored with the technology from Snaplytics. The data…
Advertising revenue for Snapchat predicted to rise 2873% in the next 3 years
With over 150 million people using Snapchat each day to message friends and catch up with the latest celebrity news, it's primed for marketers to target the 18 to 34-year-old (41% of users) demographic with advertising. According to Statista revenue through advertising is set to rise to over 1.7 billion by 2018, which is truly phenomenal but still has a way to go to rival Facebook's $5.2 billion in the first quarter of this year.
Brands that are utilising the growth of the Snapchat platform are increasingly joining forces with high-profile influencers to place their products in front of the increasingly difficult to please demographic of 18-34 year olds.
One of the most recognisable marketing activities are the sponsored lenses, which instead…
Chart of the Day: Snapchat was the most used social media app for twice as many people in 2016.
Today's Chart of the Day is influenced by the latest news of Snapchat trialing two new features to increase a marketer return on their ad spend on the channel.
But before we get into the new features (scroll to under the chart if you can't wait), this chart from the infinite dial 2016 report from Edison research shows that while Facebook is the most used social media channel by a significant margin, Snapchat is the only brand to make major gains when compared to 2015 by moving from 4% of users to 8%. This is only made more incredible for Snapchat when you consider that Facebook, Linkedin and Pinterest had their share reduced and Instagram remained the same. For more information on snapchat, see our article on Snapchat Marketing Stats.
Snapchat and Instagram battle over the future of online video sharing - marketers need to utilise the platform most relevant to their audience.
Marketers aiming to attract a millennial audience need to implement and actively engage with social media messaging apps to reach this active yet time-poor target audience. Millennials are those aged between 18 and 35 who have grown up as digital natives where they access technology at the touch of a button. Their time-poor nature means visual communications and particularly video is the format that can capture their attention quickly and effectively.
Video as a Marketing Tool
Video has become the single most important online format. According to Cisco it is predicted to account for 80% of all global consumer internet traffic in 2019. As a result, marketers have to constantly look at ways at integrating video into their social media marketing mix to keep up with the pace of…
Cadbury smashed its campaign targets and enhanced engagement by betting half its digital budget on Snapchat
With pressure on ad budgets, deciding where to spend your marketing dollars is as tricky as ever. When it comes to FMCG brands, TV is still often seen as the safe bet, the 'no one gets fired for buying IBM' option. But primetime TV slots are expensive and harder to quantify in terms of value when there are only ratings measures without direct measures of response via engagement or clickthrough rate or conversions as available for online marketing. For this reason and to reach audiences who are online, many businesses who convert their customers online (eCommerce, SaaS, news sites, gaming etc.) have moved the majority of their ad budgets to digital formats in recent years. It's easy to see why. You can track links, measure traffic, work out the conversion rate and thus establish what…
20-35% of teens are snapchatters
Here we're sharing some of the latest research from GlobalWebIndex. They regularly have specific reports on social platforms that aren't covered elsewhere. Globally 14% of teens are using snapchat, according to GlobalWebIndex, and in the US it's even more popular as 16-19 year olds are snapchatting. This growth is being seen across Europe; the UK and Irish Teens rank at the top for usage. It's popularity is a result of teens being able to hang out with their friends and mainly its 'fun appeal'.
Companies are realising the benefit as recently Alibaba has announced that it's planning to invest over $200 million dollars in Snapchat. So Snapchat appears here to stay as a tool for building relationships with the teens. Companies including the Co-op and Taco Bell have used it to try and engage the young audience. Last year …