Social media buyer behaviour

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 . Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps. Just five years ago TikTok hadn't launched, but now it features in our top 10 of the most popular social networks. Understanding these differences in popularity and understanding consumer behaviour and preference when using different social networks is important when targeting specific audiences. This post uses statistics from different sources to answer these key questions which are important to…