Social media buyer behaviour

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 . Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps. We'll keep this post updated during 2020 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK) and most recently the Datareportal …