Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple
Viral marketing has grown in popularity for consumers seeking entertainment and content creators finding new ways to reach their customers.
Chances are that every CEO out there would like to have a viral marketing campaign for their company. Why? Because it is one of the most effective types of marketing. You don’t have to spend large budgets on creating ads or getting them out there. The focus here is on great content.
What is viral marketing?
Viral marketing - or word of mouth marketing, as it was known before the technology era - has been existing for decades, but only during the past few years, since the appearance of social media networks,…
Learn how social media app TikTok has launched 'Small Gestures'
A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for its platform...
What is the latest social media innovation with the new 'Small Gestures' gift-giving initiative on TikTok?
We often find that many of us appreciate a simple gesture or small gift from a friend, colleague or family member. Especially during recent weeks, identifying ways that can help us stay positive, can go along way. Staying positive whilst social distancing and not being able to maintain our physical connections, like we normally do, increases the importance for social media platforms, to increase innovation, to engage their communities with.
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Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights
With most people only getting back to work after the New Year break this week, marketing news is still fairly slow. However, this week has seen a few interesting announcements that we think you need to know about - which is why they are included in our latest news roundup.
First up is the revelation that 50% of media and entertainment executives don't think they can continue with traditional business models, with the failure to reinvent putting the future of businesses at risk.
TikTok has announced an update to its community guidelines in a bid to stop the spread of misinformation on its app ahead of the 2020 US Presidential election.
Facebook has proposed a partial ban on deepfake videos after facing further pressure to curb misinformation on the platform.
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible.
Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now.
Habits change, platforms evolve, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audience.
It is more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy,…
Messenger now requires Facebook account, US military bans TikTok, YouTube adds new copyright feature, Facebook and Twitter announce latest account removals
Welcome to our first news roundup of 2020! Unsurprisingly, things were fairly quiet over the festive and New Year period, but there are still a few interesting updates we believe its worth knowing about.
To start with, Facebook has now removed the ability to sign up for a Messenger account without an associated Facebook account.
The end of December saw the US military follow in the US navy's footsteps and ban personnel from adding TikTok to government-issued devices due to data security concerns.
YouTube is making it easier for creators to deal with any content that becomes subject to copyright claims with the launch of a new feature.
Finally, Facebook and Twitter have announced the latest work undertaken to remove accounts that have been found to be involved in political manipulation on the platforms.
Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators' videos, Facebook testing new multi-image layouts.
Twitter has admitted that a 'bug' has allowed data submitted for safety purposes to be used for ad targeting, prompting many in the industry to blast the platform.
A new survey of chief marketing officers has revealed that premium digital media provides the best ROI for companies.
TikTok has come under fire as it is revealed that it is using Creators' videos for advertising purposes without informing them.
Facebook seems to be testing new layouts for those uploading multiple images to one post.
We've got more info on all of these stories below.
Twitter announces ad targeting ‘data bug’
Twitter has admitted that it has been using data submitted for security reasons to target ads. In a statement released by…
Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting
We've taken a look at some of the news stories you should know about this week, including:
Google made an interesting decision when it announced that it was no longer waiting for phone makers and networks to roll out RCS messaging. The tech giant is set to make the improved messaging service available for select Android features by the end of the month after a lot of delays.
A survey has revealed that while social purpose is important to brands, they are failing to walk the walk when it comes to actually putting initiatives in place. This could ultimately leave to issues when attracting both customers and talent.
Influencer marketing has come under fire after it was revealed that a 'surprise' life event was actually part of a marketing opportunity,…
Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools
One of the biggest updates recently - besides Google's algorithm update - is the news that the search engine will be changing how search results are displayed, which could drastically affect traffic numbers.
Other stories have seen Instagram be announced at the fastest growing brand in terms of value, topping Amazon.
When it comes to in-app ads, video has been found to be the most engaging in a new study.
Facebook has faced more protests about its censorship of female nipples but the platform has now agreed to meet anti-censorship groups to discuss the issue.
YouTube has followed in Facebook's steps to take a harsher stance on white supremacist and Holocaust denier content.
Finally, TikTok is reportedly testing new tools that…