Facebook's new smart speaker, LinkedIn's re-built Pages, Twitter cracking down on "suspicious" follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018
Social media platforms have made some interesting announcements over the next month. From re-building a part of the platform from the ground up to help improve engagement to launching smart speakers. Facebook, LinkedIn and Twitter are all in our weekly news roundup once again.
We're also exploring the success of digital ad spend so far this year, showing that traditional forms of advertising are taking a back seat to social media and video.
Of course, we can't get away from taking a look at Christmas advertising, especially with the John Lewis advert being released this week. It seems that Christmas ad spending in the UK is getting a boost as the high street hopes to increase footfall.
Find out more by reading five of the…
Greggs makes cheeky advertising decision, Facebook delays its political ads tool, Female voices favoured by under 35s and LinkedIn updating more of its Campaign Manager
As well as numerous Christmas campaigns launching over the last week, there have been changes to social media platforms, more research commissioned that could affect online advertisers and research that could change how you target audiences in videos and via podcasts. A popular sausage roll company also made headlines with a cheeky stunt to make the most of a famous Christmas window.
Here are six news stories from this week that could help you come up with some marketing campaign ideas and inform your future strategies, as well as keep you up-to-date on the digital industry.
UK government looking into online personalized pricing
The UK government is set to look into how personal data…
Marketing and digital news roundup: 6 big stories from this week
There’s been plenty of big stories breaking this week that affect the worlds of marketing and digital.
From lighter news like Perrier adding a Snapchat filter that mirrored Kanye West’s SNL outfit to bigger announcements that could have an impact on the sectors on the future – such as the UK government’s budget announcement - it has been a busy week.
To help keep you in the know, here are some of the biggest stories from the last week.
UK and Canada summon Mark Zuckerberg to answer fake news questions
The founder and CEO of Facebook has already faced questions from the US Senate this year following the Cambridge Analytica scandal but has so far refused to do the same when requested by the UK and Canada.
Lawmakers from the two countries have now…