Marketing news

Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers

If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you don't - here's some starters for you!), you may have heard about this integrated new insights platform update from Google.

What is Google Search Console Insights?

Still in Beta mode, Google Search Console Insights is a new platform which allows content marketers an integrated overview of how their content is searched for/discovered (GSC) alongside insights about the audience and their behaviour (GA). [si_guide_block id="6160" title="Download Premium Member resource – Google Analytics setup audit" description="This popular template is indispensable if you're serious about the accuracy of your Analytics and applying data-driven marketing to improve results for your business."/] In…

The latest user experience update for online chat increases engagement with your customers on their terms

Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this week (and increased convenience for customers) resulting in a 45% increase in enquiries, there are even more reasons to consider your chat interface.

What is the Facebook Chat Plugin?

The customer-facing Facebook Chat Plugin embeds Facebook’s Messenger app into the bottom right-hand corner of your website. Customers have the option to ‘chat’ to you just as they do with all their other Facebook connections. Until now though, logged-out customers were required to log-in before they can chat.

What does the Facebook plugin guest chat update mean?

With the option…

The May 2020 core update highlights how different types of businesses are affected.

In the past, Google created and publicized named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Hummingbird’ focused on introducing a major change to improve results quality. Google was fairly open about the goal of an update and the impact it could have. Today, named updates are less common, instead, you will probably have noticed that Google makes several ‘Core updates’ each year that it may announce through its Search liaison Twitter channel or its Webmaster Tools blog. In May we have seen a core update notified as usual via the Google Search Liaison Twitter channel that we recommend you follow: Source: https://twitter.com/searchliaison/status/1257376879172038656 [si_guide_block id="80207" title="Download our Free Resource – 10 business-limiting SEO mistakes" description="all ‘hands-on’ marketers need to understand the main factors so they can ask the…

Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected!

Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations that will feature across Facebook's portfolio of social media app platforms.

What are the new social media video tools announced by Facebook?

As the majority of us are now interacting and engaging with our connections in a virtual way. Facebook is planning on stepping up its game to enhance the experience and social reach of its platform by providing more tools for people to connect and engage with.

So here's what's new...

Group video calls on WhatsApp from - Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants. New effects tools will be introduced on Facebook Messenger to improve or alter your…

Learn how social media app TikTok has launched 'Small Gestures'

A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for its platform...

What is the latest social media innovation with the new 'Small Gestures' gift-giving initiative on TikTok?

We often find that many of us appreciate a simple gesture or small gift from a friend, colleague or family member. Especially during recent weeks, identifying ways that can help us stay positive, can go along way. Staying positive whilst social distancing and not being able to maintain our physical connections, like we normally do, increases the importance for social media platforms, to increase innovation, to engage their communities with. [si_guide_block id="5768" title="Download our Business Resource –Social media marketing strategy guide" description="Our social media strategy guide will help you create an integrated social media…

Google and Facebook plan to offer SMBs ad credits to support them during the coronavirus pandemic. This is what you need to know to secure your share

On Friday the 27th of March, Google announced that they will be offering ad credits for small-to-medium sized businesses (SMBs) who routinely advertise with them. Google have pledged $340 million in Google ads credit, to help companies “stay in touch with their customers during this difficult time” (Google Ads Help). More details have now been made available and this ad credit can be used at any point until the end of 2020, across any Google Ads platform. On Monday the 20th April, Google provided updated information on their ad credit programme, particularly in regard to eligibility criteria. Those eligible for this programme are small and medium-sized businesses globally, who have spent with a Google Ads account in ten out of twelve months of 2019, and…

Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature

This week has seen Facebook's calls for lighter regulations rebuffed by EU regulators who have told the platform it needs to fall in line. Snapchat is hoping to improve wellbeing on its platform with the introduction of a new feature. [si_blog_banner_cta] Advertisers on Amazon are set to increase budgets this year as the platform saw strong revenue growth in 2019. LinkedIn is to shut down its Sales Navigator Gmail extension in March. Finally, Twitter has introduced a new feature for Threads but people are still moaning about the lack of an 'edit' feature for tweets. We've got all the details in this week's news roundup:

EU regulators tell Facebook to conform to standards

Facebook has been told that it needs to work in-line…

Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand

Google has dominated the news this week following its announcement that it has changed search results to deduplicate listings that appear as featured snippets. Find out how it could affect your strategy by reading the full story below. New research has suggested that e-commerce is going to account for a fifth of all retail by 2024, as consumers turn to convenience rather than heading to the brick and mortar high street. [si_blog_banner_cta] In other Google news, it has been asked to rethink its decision to block third-party cookies by 2022 due to the impact it could have on digital advertising. Finally, Netflix has taken the top spot away from Aldi to be named as the UK's favourite brand while a couple of brands have taken…

Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube "should demonetize climate denier videos"

We're a bit late with our usual Friday news roundup, but the stories we've covered are no less important. First up is the news that Google will be phasing out support for third-party cookies over the next two years - a huge move that will drastically affect the digital marketing industry. Facebook is continuing to come under fire for its refusal to stop allowing micro-targeting when it comes to political ads, with IPA saying that digital advertising has been "weaponized" for political reasons. [si_blog_banner_cta] In some good news, Instagram is testing DMs for its web-based app, meaning its messenger service could be a lot more accessible in the future. Grindr and Twitter have had some issues due to potential GDPR breaches, which were uncovered in an official report. Finally,…

Messenger now requires Facebook account, US military bans TikTok, YouTube adds new copyright feature, Facebook and Twitter announce latest account removals

Welcome to our first news roundup of 2020! Unsurprisingly, things were fairly quiet over the festive and New Year period, but there are still a few interesting updates we believe its worth knowing about. To start with, Facebook has now removed the ability to sign up for a Messenger account without an associated Facebook account. [si_blog_banner_cta] The end of December saw the US military follow in the US navy's footsteps and ban personnel from adding TikTok to government-issued devices due to data security concerns. YouTube is making it easier for creators to deal with any content that becomes subject to copyright claims with the launch of a new feature. Finally, Facebook and Twitter have announced the latest work undertaken to remove accounts that have been found to be involved in political manipulation on the platforms. Get…