Thanks to Google and its various projects during 2018, we have a whole list of things that can help improve and elevate the status of your e-commerce brand

The relentless growth in the sector of digital marketing and business in the form of e-commerce has vastly affected the process of website design and development. In the world of e-commerce, the development of a platform is user-specific and depends on the latest advancement in the domain of online shopping. To deliver an extraordinary and up-to-date experience to customers, web architects need to keep check the e-commerce website design every now and then and change it accordingly. [si_guide_block id="22067" title="Download our Premium Resource – Website design and build briefing template" description="We’ve created this template to help client-side digital marketing and Ecommerce managers brief a website design and build project to either an in-house team or to a digital/web design partner."/] Thanks to Google and its various…

Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme

Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they also recommend your brand to others and are more likely to become social advocates for it. While businesses know the importance of customer loyalty, it seems that very few are doing anything to really encourage it.

How are loyalty schemes getting it wrong?

According to new research from Dosh, 48% of customers don’t feel as though their loyalty is valued by major retailers. This could mean that current loyalty schemes aren’t quite hitting the mark, meaning there is a lot of opportunities for retailers – especially as 87% of consumers are more likely to show…

E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in

Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, they still compare offerings. Take Amazon prime day for example. Some 76% of shoppers plan to visit other channels before making a purchase. Around 46% of them compare prices at Walmart, 40% use Target, 39% try brand websites. E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in. Multichannel marketing involves promoting and selling on every channel that your customers can interact with you on. [si_guide_block id="122303" title="Download our Premium Resource – Omnichannel marketing planning guide" description="Our omnichannel planning guide will outline the differences between omni and multichannel marketing and then help you create a…

You should strive to add concierge-level service to your e-commerce website’s user experience

We all want to be cared for.

On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job it is to assist guests with their every need). If you’ve seen the episode, you know that later that evening the concierge’s services far exceed his logistical support needs. It’s human nature to want to be cared for, especially in this often impersonal world. So you should strive to add concierge-level service to your e-commerce website’s user experience. To make your service ubiquitous and consistent, you should extend this higher level of service to your other customer contact channels.  [si_guide_block id="125181" title="Download our Resource – E-commerce personalization buyer’s guide"…

Ecommerce strategies that will set your business apart from competitors

Traditional retail is dead. Or perhaps it is experiencing a slow death due to the rise of the Ecommerce industry. Many experts will say that the retail apocalypse has been greatly exaggerated but the truth is, more and more brick and mortar stores are gearing towards operating their business online.

[si_guide_block id="23586" title="Download Premium Resource – Google Analytics for Ecommerce template" description="This template acts as your structured guide based on an approach used by two Expert users of Google Analytics who have defined processes for reviewing all the opportunities to increase sales and making recommendations on where to prioritise.."/]

Even big brands such as Macy's, Bebe, Guess and Payless have closed dozens - or even hundreds of stores in 2017. Big names such as KMart, Sears and Toys R Us have also declared bankruptcy…
Sales guru Jim Rohn aptly said:

‘Success is neither magical nor mysterious; it’s the natural consequence of consistently applying the fundamentals.’

I agree wholeheartedly. In order to sell better online you need to know the fundamentals, or essentials, of persuasive selling. These same principles apply whether you’re selling face-to-face or on a website. Only by doing so will you achieve your overarching merchandising goals: more add-to-carts and conversions, triggered by higher click-throughs on your website’s sales pages. In this post I cover essential selling practices. I discuss best practices and optimisation techniques separately.

Start with the essentials

For us humans, the essentials are food, water and rest. For online merchandising, selling essentials are more emotion-based, and include: Understanding your prospects needs and desires Earning the trust of your visitors Using persuasive selling tactics Tailoring your pitch to your shopper’s stage Creating a Product Finder tool Offering proactive customer support

Understanding your prospects

Here’s another saying…

Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search

Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the likes of Apple Siri, Google Assistant and Amazon Alexa/Echo. This seems to be a growing trend across all the main digital platform providers and these voice assistants are predominately used for search queries.

Google highlighted that more than 20% of mobile queries are voice-based and this will only grow by 2020. 40% of millennials have already started making search queries through a voice assistant, prior to making a purchase. In fact, a research report from BI Intelligence shows that the younger you are, the more likely you are to switch to and prefer voice-activated search as opposed to traditional search engines. 

Chart of the Day: Exclusives, rewards and a sense of achievement drive people to purchase

Visit any ecommerce company website and you'll likely find you can sign up for a free account or a free trial of the product/tool/service, with which the company hopes to entice you enough to become a regular customer. For example, the office favourite Graze will send you your first box of goodies free, Amazon Prime offers your first 30 days free even here at Smart Insights your can sign up for a free account and access over 20 of our resources. This freemium model has become the defacto model for most brands online. The issue? You have to try and convince your audience who use your free service how do you convert them into paying customers. This is where new research on the mobile gaming industry from Facebook could help.

The most important benefits for high-value payers in developed countries…

A review of page load times and mobile effectiveness for different Ecommerce platforms

More than $12 trillion in B2B transactions are expected for the year 2020. That's up from $5.5 trillion in 2012, according to projections from Frost & Sullivan. B2B online sales are nearly double those of B2C sales. No matter what sphere of digital marketing you work in, it's time to hone in on e-commerce. Clients are hungry for a piece of the ecommerce pie. By staying informed on the existing software solutions, you will have the information you need to lead them towards smart platform choices.

61% of consumers report improved sentiments toward a brand as a result of a positive mobile experience and by 2017, m-commerce is expected to account for 25% of US sales. Mobile shoppers also spend more than users on other devices.Features like…

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