Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights
With most people only getting back to work after the New Year break this week, marketing news is still fairly slow. However, this week has seen a few interesting announcements that we think you need to know about - which is why they are included in our latest news roundup.
First up is the revelation that 50% of media and entertainment executives don't think they can continue with traditional business models, with the failure to reinvent putting the future of businesses at risk.
TikTok has announced an update to its community guidelines in a bid to stop the spread of misinformation on its app ahead of the 2020 US Presidential election.
Facebook has proposed a partial ban on deepfake videos after facing further pressure to curb misinformation on the platform.
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible.
Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now.
Habits change, platforms evolve, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audience.
It is more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and the…
Take a look at five social commerce trends for 2020 that could help improve your social commerce strategy for the year ahead
Social media continues to offer opportunities for brands to connect with consumers in new and interesting ways, across a wide variety of platforms.
The number of people online, on mobile and on social has increased year-on-year. According to the Global Digital Report 2019:
The number of internet users worldwide in 2019 is 4.4 billion, up 9.1% year-on-year.
The number of social media users worldwide in 2019 is 3.5 billion, up 9% year-on-year.
The number of mobile phone users in 2019 is 5.1 billion, up 2% year-on-year.
It’s also worth noting that whilst the major platforms (Facebook, Instagram, Twitter) still dominate, there has been a rise in alternative platforms. As …
Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well
Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies in your marketing efforts, it's important to remember that the decisions are made by people, people who - just like everyone else - use social media. Statistics say that 84% of C- and VP-level buyers check social media before making a purchasing decision.
Social media for B2B companies can be a communication channel, a platform for raising brand awareness and even a source of leads. Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well. From your audience to your competitors, there are a lot of insights you can get from monitoring social media.
Social video shares are king, making video one of the most powerful marketing tools in your arsenal
In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium.
The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps.
[si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a…
As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens
For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue.
With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences.
Over the same period, social media has exploded and now plays a significant role in our digital lives.
[caption id="attachment_134921" align="alignnone" width="939"] [Image Source][/caption]Social media has revolutionized the way we consume information, communicate with friends and experience the world. In fact, we’re so…
Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges
Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. In fact, according to new research from Mediakix, 80% of marketers find influencer marketing to be an effective strategy.
Almost half of marketers (45%) said they find influencer marketing effective, with a further 35% saying they find it very effective. In comparison, only 5% said influencer marketing was an ineffective tactic, while15% were neutral on the topic.
This suggests that getting your influencer marketing campaign right - finding the right people to work with, promoting the best products or services and having them share content across channels that suit your audience – can help you…
Forget all other social media platforms - If you run a B2B business, LinkedIn can be a treasure-trove for you
With more than 500 million users present on LinkedIn, of which, 61 million users are senior-level influencers, 40 million users are decision makers and around 7 million users are C-level executives, it is without a doubt a B2B marketer’s dream.
Around 94% of B2B marketers out there are already making use of the platform to showcase their expertise, generate leads and make a tonne of sales. But are they doing it well?
If you are experiencing sub-par results from your marketing efforts on LinkedIn or haven’t yet started your marketing journey on the platform then this post is just for you.
I have mentioned some actionable steps below that you can take to put your LinkedIn…
Video is thought to be one of the best forms of content when it comes to generating engagement and leads
Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as 2020, online videos will make up over 80% of all consumer internet traffic and even more so in certain countries in the world (for example, 85% in the US). Video is thought to be one of the best forms of content when it comes to generating engagement and leads.
So, how can you start leveraging video in your marketing strategy, particularly on social media?
In this blog post, I’m going to show you how to create amazing social media videos that get results.
[si_guide_block id="13290" title="Download our Premium Resource – Social media marketing…
Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy
When it comes to marketing strategy goals, increasing the number of leads or sales prospects is the primary goal for the majority of marketers. According to new research from Ascend2, 45% of marketing influencers believe that the primary objective for a marketing strategy is to provide sales with more leads.
Other popular marketing strategy objectives according to the survey ‘Marketing Resource Effectiveness’ were to improve brand awareness and increase customer acquisition, which both came in at 61%.
Just over a third (34%) of respondents thought that improving engagement and nurturing was a primary objective for a marketing strategy to achieve. At the bottom of the table of objectives were improving user experience…