How to start planning your Chinese marketing strategy

China: it's the market everyone wants a piece of.  With over 1.5 billion people, your target market is here, even if you aren’t. But, entering the market doesn’t make it just start raining money. [si_guide_block id="98470" title="Download our Bussiness Member Resource – China Digital Marketing Strategy Guide" description="Our China Marketing Strategy Guide is a complete guide to help you understand China’s digital marketing landscape. This guide will give you a better understanding of China’s biggest online marketing channels and how they operate."/] Chinese consumers are bombarded by businesses that want them, both homegrown and foreign.  For your business to get a piece of the pie, you need to come in with a well thought out, meticulously researched plan. No one is saying it's easy.  But any demographics report will tell you how much your bottom line could benefit. These 8 tips will get you heading in the…

How to gain visibility in China's digital marketplace

Everyone wants a piece of the emerging market's pie, and the biggest slice is still China. After a temporary retreat, overall economic growth in China is expected to continue its upward trend, and retail momentum is keeping pace. While American companies focus most of their attention on first-tier Chinese cities, lower-tier cities in China are about to have their day in the sun. According to Jing Daily, cities such as Changsha, Foshan, and Wenzhou will be home to more high-income consumers than Beijing by 2030.

[si_guide_block id="98470" title="Download our Bussiness Member Resource – China Digital Marketing Strategy Guide" description="Our China Marketing Strategy Guide is a complete guide to help you understand China’s digital marketing landscape. This guide will give you a better understanding of China’s biggest online marketing channels and how they operate."/]

If you’re looking to expand into China, you might just be able to achieve faster growth with less competition by focusing on lower-tier markets first.

Why Tier-One…

A guide to Mastering SEO when there is no Google

Operating in a world where Google and many other familiar channels don’t exist is something that many search marketers in the west might feel unsure of. The fact is, many of the fundamental rules are the same, but the context in which you’re operating becomes dramatically different. For search marketers that successfully venture into the Chinese market, the 'size of the prize' is huge. With over 640 million internet users, you’ve got the potential to reach an audience that’s more than twice the size of the US. Yes, twice the size! For any business looking to grow an audience in China, gaining visibility and coverage on the nation’s biggest search engine Baidu should form a key part of any strategy. With SERPs that may look familiar on the surface, Baidu has a lot of features that actually differ from what we’re used to,…
Digesting Mary Meeker's 2015 Internet Trends Analysis I always enjoy and gain great insight from Mary Meeker's 'State of mobile marketing' reports which she regularly publishes at this time of year via Kleiner Perkins Caufield & Byers. It's part of a 2015 Internet Trends report available from KPCB and also available in Slideshare format. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers The only issue is their scale - the deck is pushing 200 slides, so this year we're again giving a need-to-know digest of what's hot and what's new to save your eyes and digestion system. Of course there are a lot of data points showing that Mobile use is BIG and growing BIGGER, but you'll know this already -…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments