How to gain visibility in China's digital marketplace
Everyone wants a piece of the emerging market's pie, and the biggest slice is still China. After a temporary retreat, overall economic growth in China is expected to continue its upward trend, and retail momentum is keeping pace.
While American companies focus most of their attention on first-tier Chinese cities, lower-tier cities in China are about to have their day in the sun. According to Jing Daily, cities such as Changsha, Foshan, and Wenzhou will be home to more high-income consumers than Beijing by 2030.
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If you’re looking to expand into China, you might just be able to achieve faster growth with less competition by focusing on lower-tier markets first.