Save up to 50% on annual marketing training memberships

Online marketing

Selecting the best ad revenue options for digital startups

Back in the 'dot-com' days, I was often contacted by site owners with an idea for a new site who were trying to work out how much revenue they'll be able to raise depending on the number of visitors to their site and the different advertising options they select. These days, startups and innovation continue, so this post is aimed at explaining the ad revenue model options available. The main difference today is that you may have a mobile app-only revenue model and that has options for in-app purchases. These can be modeled through tweaking the affiliate model field in our spreadsheet. There's no simple answer to this, but to help, several years ago I created this spreadsheet model which also features in my books as an activity to help students working on this topic. It shows the main parameters you need to…

4 Smart ways for frugal small businesses to use online marketing

Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like yours to compete. The good news is that when it comes to digital marketing, it doesn’t always require huge marketing budgets to make a meaningful impact with the people who count. Where once TV advertising or full-page newspaper advertisements took aim at a large chunk of the market, your smaller business can be nimbler and more targeted in its approach. Here are four smart ways that small businesses on a tighter budget can use digital marketing for continued growth:

1.     Use social media to dominate your niche

Social media is a confusing…
Last year I made half a dozen resolutions for 2012 as an email marketer. The basic overall theme was to focus more on relating better to people we serve on their terms, be they clients of the company I work for or subscribers to an email newsletter of any of those clients. I don’t know how you did with your resolutions, but here’s my self-assessment of how I did.

1. Stop talking like a rocket scientist

I’d give myself 7 out of 10 on this one. While like to think I’m naturally talented at putting industry terms and complex ideas into frames of reference which people can understand, I still found myself being lazy at times. Who wants to write out ESP or CTA and so on? I’ll tell you, don't confuse the people who most need to understand what…