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Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. …..
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it’s data-driven – we can readily review the effectiveness of our activities and make informed …..
Research giving benchmark of most successful acquisition channels for retail It’s useful to know how your business compares to competitors in terms of the mix of online traffic. You can use the Google Analytics benchmarking feature for companies of a similar …..