Voice search optimization techniques that will boost your e-commerce sales

Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice interfaces such as Siri, Cortana, Google Voice Search and Alexa, it really won’t take long before much or all of the queries for products or services are asked via voice search. In fact, 58% of consumers have used voice search to find local business information within the last year. According to OC&C Strategy Consultants, voice commerce sales will reach $40 billion by 2022 and in the same year, 50% of consumers will use voice shopping. Here’s a snapshot of what users have been searching for using voice search: [caption id="attachment_129689" align="alignnone" width="974"]…

Amazon's recent data breach, Taco Bell's fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers

The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase inspiration. With Instagram adding yet more new features to help brands make the most of tagged products and Pinterest proving its relevance in the world of online shopping, brands definitely need to start looking at their social media shopping strategy. As well as these updates, this week's news roundup takes a look at Amazon's data breach and Facebook's latest announcement that it will be funding the training of new British journalists. We also explore Taco Bell's latest marketing campaign to announce it's first London location. Find out more about five of the biggest stories from this week:   …

Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme

Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they also recommend your brand to others and are more likely to become social advocates for it. While businesses know the importance of customer loyalty, it seems that very few are doing anything to really encourage it.

How are loyalty schemes getting it wrong?

According to new research from Dosh, 48% of customers don’t feel as though their loyalty is valued by major retailers. This could mean that current loyalty schemes aren’t quite hitting the mark, meaning there is a lot of opportunities for retailers – especially as 87% of consumers are more likely to show…

This article covers 50 actionable methods you can implement to get quality backlinks to your site

Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish to stand tall above your competitors, you need to have many quality backlinks. However, if you are 100% involved in the day-to-day running of the site, it may prove impossible to scout for the reliable link building methods that generate genuine traffic. But you no longer need to worry about that. This article covers 50 actionable methods you can implement to get quality backlinks to your site. Without further chit-chat, let's get the ball rolling. [si_guide_block id="98931" title="Download our Quick Win – How to do a backlink audit" description="In this Quick Win we will review 4 techniques for link building and disavowing reports."/]

1. Guest posting

This is…

E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in

Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, they still compare offerings. Take Amazon prime day for example. Some 76% of shoppers plan to visit other channels before making a purchase. Around 46% of them compare prices at Walmart, 40% use Target, 39% try brand websites. E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in. Multichannel marketing involves promoting and selling on every channel that your customers can interact with you on. [si_guide_block id="122303" title="Download our Premium Resource – Omnichannel marketing planning guide" description="Our omnichannel planning guide will outline the differences between omni and multichannel marketing and then help you create a…

You should strive to add concierge-level service to your e-commerce website’s user experience

We all want to be cared for.

On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job it is to assist guests with their every need). If you’ve seen the episode, you know that later that evening the concierge’s services far exceed his logistical support needs. It’s human nature to want to be cared for, especially in this often impersonal world. So you should strive to add concierge-level service to your e-commerce website’s user experience. To make your service ubiquitous and consistent, you should extend this higher level of service to your other customer contact channels.  [si_guide_block id="125181" title="Download our Resource – E-commerce personalization buyer’s guide"…

Ecommerce strategies that will set your business apart from competitors

Traditional retail is dead. Or perhaps it is experiencing a slow death due to the rise of the Ecommerce industry. Many experts will say that the retail apocalypse has been greatly exaggerated but the truth is, more and more brick and mortar stores are gearing towards operating their business online.

[si_guide_block id="23586" title="Download Premium Resource – Google Analytics for Ecommerce template" description="This template acts as your structured guide based on an approach used by two Expert users of Google Analytics who have defined processes for reviewing all the opportunities to increase sales and making recommendations on where to prioritise.."/]

Even big brands such as Macy's, Bebe, Guess and Payless have closed dozens - or even hundreds of stores in 2017. Big names such as KMart, Sears and Toys R Us have also declared bankruptcy…

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