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Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support

Videos have taken the marketing world by storm. By 2021, video traffic will be responsible for 81% of all consumer internet traffic, reports Cisco. Think about where you go when you want entertainment or information about a product? I bet, one of your go-to-solutions is YouTube. Not only are people seeking more videos to consumer information, but they also remember them more. Around 80% of customers can recall an advertisement they watched last month, according to Vidyard, which analyzed 250,000 videos from 600 businesses. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to…

Google's latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram's in-app checkout launches in the US and LinkedIn's new advertising features

Read more about some of the biggest and most important stories in the marketing and advertising industries with our latest news roundup. This week, we look at Google's latest fine from the European Commission, the backlash following videos of the shooting in New Zealand being uploaded to Facebook and other platforms, Instagram's latest shopping feature and how LinkedIn is aiming to make life easier for advertisers on the platform.

Google hit by €1.49 billion AdSense fine

Google has been fined €1.5 billion by European regulators for blocking other online search advertisers. The European Commission (EC) accused Google of stopping the placement of rival’s ads in certain spots, effectively breaking EU…

Five top tips and best practices to follow to ensure your e-commerce site gets the best results

The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new options to buy online. Brands selling online today need to have a compelling value proposition to stand out. [si_guide_block id="80674" title="Download our Business Resource – E-commerce statistics benchmark" description="This guide is for anyone who works in e-commerce marketing who needs to review the latest customer adoption research and statistics or conversion rates to compare their performance or set targets for plans."/] At the same time, search engine optimization (SEO) continues to evolve. Since 2010 Google has introduced scores of algorithm changes as it tweaks and changes the way it ranks…

When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300%

There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments get so wrapped up in hitting goals and increasing conversion rates that they forget about the most important part of creating a great brand: the customer-business relationship. Often, the reason that a customer comes back to buy from your business is the perception they have about your brand. If their experience was positive and they enjoyed your product, there is very little convincing needed to get them to convert once again. This is why cultivating meaningful relationships with customers is so important. In fact, when customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% and they are far more likely…

As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens

For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue. With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences. Over the same period, social media has exploded and now plays a significant role in our digital lives. [caption id="attachment_134921" align="alignnone" width="939"] [Image Source][/caption]Social media has revolutionized the way we consume information, communicate with friends and experience the world. In fact, we’re so…

Chart of the Week: 53% of traffic to online stores comes via mobile devices, but this translates to just 32% revenue

While the majority of people browse sites via a mobile device, it seems that the majority of purchases are still made via desktop. According to Wolfgang Digital’s KPI Report 2019, 53% of traffic comes from mobile devices, but mobile accounts for just 32% of revenue. However, this is actually an improvement on last year’s finding, with revenue on mobile device increasing by 23%, suggesting that it is now becoming easier and more convenient for people to press ‘buy’ on their smartphone. In comparison, desktop accounted for 37% of traffic but over half (56%) of revenue, showing that larger purchases are still being made via computers. Tablets only took a small share of the overall market, with 10%…

While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want

Growing an e-commerce business and generating new customers on a consistent basis is not just about knowing how to market your business or having the budget for complex, expensive campaigns made with the best agencies in the world. While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want, in as little time as possible and continuously generate new customers for your business. In this blog post, I’m going to show you how to develop a customer acquisition strategy for your e-commerce business.

What does a customer acquisition strategy imply?

Customer acquisition is, basically, the process of bringing in…

Voice search optimization techniques that will boost your e-commerce sales

Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice interfaces such as Siri, Cortana, Google Voice Search and Alexa, it really won’t take long before much or all of the queries for products or services are asked via voice search. In fact, 58% of consumers have used voice search to find local business information within the last year. According to OC&C Strategy Consultants, voice commerce sales will reach $40 billion by 2022 and in the same year, 50% of consumers will use voice shopping. Here’s a snapshot of what users have been searching for using voice search: [caption id="attachment_129689" align="alignnone" width="974"]…

Amazon's recent data breach, Taco Bell's fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers

The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase inspiration. With Instagram adding yet more new features to help brands make the most of tagged products and Pinterest proving its relevance in the world of online shopping, brands definitely need to start looking at their social media shopping strategy. As well as these updates, this week's news roundup takes a look at Amazon's data breach and Facebook's latest announcement that it will be funding the training of new British journalists. We also explore Taco Bell's latest marketing campaign to announce it's first London location. Find out more about five of the biggest stories from this week:   …

Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme

Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they also recommend your brand to others and are more likely to become social advocates for it. While businesses know the importance of customer loyalty, it seems that very few are doing anything to really encourage it.

How are loyalty schemes getting it wrong?

According to new research from Dosh, 48% of customers don’t feel as though their loyalty is valued by major retailers. This could mean that current loyalty schemes aren’t quite hitting the mark, meaning there is a lot of opportunities for retailers – especially as 87% of consumers are more likely to show…

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