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Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post

When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform has certain traits that make it unique. If you want to become a top-performing Facebook post creator, use a tested Facebook winning approach when writing these posts. The same approach applies to Twitter, Instagram, all social media platforms. According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform. [si_learning_path_module_shortcode_block id=139221] While it may be quite easy to post the same content on all of these three platforms - and expect it to perform, especially if you're short on…

Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts

The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s total likes. Let’s face it, Facebook is ever-changing and evolving. The platform is moving to more human connection and favoring brands and businesses less, and there are no signs of it slowing down anytime soon. This blog explains how to optimize your social media strategy to improve your organic reach on Facebook. For marketers like you and me, this means that organic reach is plummeting. Not all hope is lost though, with a few tweaks and actionable steps to your Facebook Social Media Strategy, you’ll notice organic reach skyrocket in no time.

Why organic reach continues to decline

Before we dig into the meat of the strategy, it’s important to…

Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected!

Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations that will feature across Facebook's portfolio of social media app platforms.

What are the new social media video tools announced by Facebook?

As the majority of us are now interacting and engaging with our connections in a virtual way. Facebook is planning on stepping up its game to enhance the experience and social reach of its platform by providing more tools for people to connect and engage with.

So here's what's new...

Group video calls on WhatsApp from - Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants. New effects tools will be introduced on Facebook Messenger to improve or alter your…

Low confidence in tech companies stopping political influence, LinkedIn testing Stories, Facebook bans coronavirus ads, Pinterest launches Lite app globally, Facebook sues for data misuse

This week has brought with it a lot of social media news, including the fact that most Americans don't trust tech companies like Facebook to stop misuse of platforms in the run-up to the US presidential election. In other social media news, LinkedIn has announced that it is currently testing its own version of Stories. Facebook has made the decision to ban adverts on the platform that seek to profit from coronavirus. Pinterest has launched the Lite version of its app globally and Facebook has lodged a new lawsuit for misuse of data. We've got all the details in this week's news roundup:

Lack of trust in tech companies being able to stop political manipulation

Almost three-quarters…

When you're not joining your social media and blogging efforts, you aren't benefitting from their full potential impact

Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social media channels and blogs are powerful mechanisms for helping marketers analyze their audience and communicate with them. However, people usually separate these two things and use them to reach different goals. The case is that when you're not joining your social media and blogging efforts, you aren't benefitting from their full potential impact. In this article, I won’t suggest sharing your blog posts on your Twitter and Facebook accounts, as I hope it goes without saying. Instead, I’ll provide you with advice on how to make your marketing even more efficient by making your blog and social media work together.

Why you need to integrate your social media marketing and blogging

You’re most likely to…

Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature

This week has seen Facebook's calls for lighter regulations rebuffed by EU regulators who have told the platform it needs to fall in line. Snapchat is hoping to improve wellbeing on its platform with the introduction of a new feature. [si_blog_banner_cta] Advertisers on Amazon are set to increase budgets this year as the platform saw strong revenue growth in 2019. LinkedIn is to shut down its Sales Navigator Gmail extension in March. Finally, Twitter has introduced a new feature for Threads but people are still moaning about the lack of an 'edit' feature for tweets. We've got all the details in this week's news roundup:

EU regulators tell Facebook to conform to standards

Facebook has been told that it needs to work in-line…

Adverts have 'positive impact' on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow

Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts can have a positive impact on society. In positive news for LinkedIn, the platform has reported a new record in terms of total members, as well as huge increases in engagement. The news isn't as positive for Facebook though, as it has seen net income fall following a number of privacy scandals. Finally, Google has announced that it is working on a new chatbot system that better matches and understands human speech, which could transform the chatbot industry. We've got all the information on each of these news stories below. [si_guide_block id="98899" title="Download our Individual Member Resource – Paid media and digital advertising playbook" description="This paid media planning guide will provide marketers with a structured…

Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights

With most people only getting back to work after the New Year break this week, marketing news is still fairly slow. However, this week has seen a few interesting announcements that we think you need to know about - which is why they are included in our latest news roundup. First up is the revelation that 50% of media and entertainment executives don't think they can continue with traditional business models, with the failure to reinvent putting the future of businesses at risk. TikTok has announced an update to its community guidelines in a bid to stop the spread of misinformation on its app ahead of the 2020 US Presidential election. Facebook has proposed a partial ban on deepfake videos after facing further pressure to curb misinformation on the platform. Finally, Twitter…

Messenger now requires Facebook account, US military bans TikTok, YouTube adds new copyright feature, Facebook and Twitter announce latest account removals

Welcome to our first news roundup of 2020! Unsurprisingly, things were fairly quiet over the festive and New Year period, but there are still a few interesting updates we believe its worth knowing about. To start with, Facebook has now removed the ability to sign up for a Messenger account without an associated Facebook account. [si_blog_banner_cta] The end of December saw the US military follow in the US navy's footsteps and ban personnel from adding TikTok to government-issued devices due to data security concerns. YouTube is making it easier for creators to deal with any content that becomes subject to copyright claims with the launch of a new feature. Finally, Facebook and Twitter have announced the latest work undertaken to remove accounts that have been found to be involved in political manipulation on the platforms. Get…

Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists.

2019 is almost over but there's enough time left before we close ready for Christmas for one last news roundup. First up is the news that Facebook has admitted that it tracks user location data even if individuals have opted out of Locations Services. The CMA has said that there is a strong argument for the creation of a digital advertising watchdog to monitor the online ad space. [si_blog_banner_cta] Almost half of marketers are concerned that they could be priced out of Facebook advertising as costs have increased by 90% year-on-year. Instagram has seen some success with its anti-bullying tools and is now rolling out an extension for one of them. Snapchat has launched a new interactive ad type and is currently using it to advertise film trailers. Finally,…