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Pinterest's new shopping features, Twitter's drag and drop function, GDPR issues for Facebook's Like button, Twitter's Q2 growth and Facebook's streaming aspirations.

There have been a few social media updates as platforms release new features and update functionality. Pinterest has launched two new features that put more focus on online shopping rather than social media and making it easier for e-commerce brands to drive sales through the platform. Twitter looks to be testing a new drag and drop feature that will make ordering images within a tweet much easier. The platform has also reported strong Q2 growth. A new ruling could mean that website owners are responsible for the data collected by the Facebook Like button under GDPR rules. Facebook has also reportedly contacted streaming services about making their services available through a new device. Find out more about these stories with our news round up.

Pinterest…

Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement

Facebook has had a bit of a busy week, with internal research looking at its app's decline going public and the $5 billion US Justice Department fine being confirmed. On top of this, the platform has also agreed to a raft of new data privacy measures with the FTC. In other news, research has revealed that consumers from all generations prefer an omnichannel experience rather than just a traditional or purely digital approach. Instagram is reportedly testing a new type of notification list for Stories, which could be a sign that new features are on the horizon. Pinterest has also launched new features, with its latest ad tools allowing brands to create advertising campaigns on the go via mobile devices for the first time. Read…

Twitter's new design, Amazon anti-competition investigation, UK digital tax plans, Facebook's scam ad tool, Instagram removes like count

This week has seen Twitter launch it's new design for desktop users, with the jury still being out on how it is being received. Amazon is set to face a probe to see if it is using third-party seller data unfairly. The UK government has announced that it will push ahead with a plan to tax tech giants more going forward. Facebook has responded to a lawsuit by introducing a new tool for reporting scam ads in the UK. Finally, Instagram is testing out the removal of it's like count in six new areas. Get more detail on all of these news stories below in our latest news roundup.

Twitter updates desktop site

Twitter has updated the look of its primary desktop website in a bid to improve personalization…

Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools

This week has seen Facebook facing another challenge over its users' data and GDPR implications relating to its transfer of data to US servers. British Airways has also received a historic fine following a hack that breach GDPR rules. In more Facebook news, the platform is limiting the reach of ads that feature unsubstantiated health claims. Finally, Instagram is launching new anti-bullying measures in an attempt to make the platform safer. Find out more about these new stories in this week's news roundup below.  

Facebook faces data transfer challenge

Facebook is being challenged over its method of transferring data from the EU to the US for business purposes. According to the Irish data protection commissioner, the way in which data is transferred does…

Facebook changing business Page info, the CMA investigating impact of digital advertisers on consumers, Twitter's updated search results and MPs call for digital political campaigning electoral law changes

Following the excitement of Google's updates last month and several changes to social media platforms, the start of July seems to have been fairly quiet. It seems the marketing world is taking the beginning of this month at a slower pace, which is reflected in the big news stories of the week. This week comes the news that Facebook is scrapping some of the Pages info sections on August 1st, so you need to get these updated. A UK government agency is launching an investigation into the possible harm that digital advertisers could be doing to consumers, which could have huge implications for platforms like Facebook and Google. Twitter has added some more context to search results in a bid to make…

When you're not joining your social media and blogging efforts, you aren't benefitting from their full potential impact

Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social media channels and blogs are powerful mechanisms for helping marketers analyze their audience and communicate with them. However, people usually separate these two things and use them to reach different goals. The case is that when you're not joining your social media and blogging efforts, you aren't benefitting from their full potential impact. In this article, I won’t suggest sharing your blog posts on your Twitter and Facebook accounts, as I hope it goes without saying. Instead, I’ll provide you with advice on how to make your marketing even more efficient by making your blog and social media work together.

Why you need to integrate your social media marketing and blogging

You’re most likely to…

Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time

Social media has proven to be a really effective marketing platform for all sorts of businesses. Facebook and Instagram are hands down the top-picks amongst them, and here's why. Facebook enjoys over 1.4 billion active daily users and 500,000 more are added each day. Aside from serving as one of the top marketing tools for B2C businesses, it equally offers B2B marketers a great choice with its 'Page' and 'Group' features. Instagram, on the other hand, is emerging as a global marketing tool for B2C businesses. The latest statistics from Omnicore show that Instagram has inspired 72% of users to buy something they saw on the app. Nevertheless, it takes more than pure statistics for these two platforms to effectively impact your company.…

Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting

We've taken a look at some of the news stories you should know about this week, including: Google made an interesting decision when it announced that it was no longer waiting for phone makers and networks to roll out RCS messaging. The tech giant is set to make the improved messaging service available for select Android features by the end of the month after a lot of delays. A survey has revealed that while social purpose is important to brands, they are failing to walk the walk when it comes to actually putting initiatives in place. This could ultimately leave to issues when attracting both customers and talent. Influencer marketing has come under fire after it was revealed that a 'surprise' life event was actually part of a marketing opportunity,…

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools

One of the biggest updates recently - besides Google's algorithm update - is the news that the search engine will be changing how search results are displayed, which could drastically affect traffic numbers. Other stories have seen Instagram be announced at the fastest growing brand in terms of value, topping Amazon. When it comes to in-app ads, video has been found to be the most engaging in a new study. Facebook has faced more protests about its censorship of female nipples but the platform has now agreed to meet anti-censorship groups to discuss the issue. YouTube has followed in Facebook's steps to take a harsher stance on white supremacist and Holocaust denier content. Finally, TikTok is reportedly testing new tools that…

A step-by-step approach to using identity-based targeting to drive relevance for your digital ad campaigns

One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. Whilst TV, billboards, print and radio can reach mass audiences at scale, highly targeted digital advertising gives marketers the opportunity to drive relevance and accuracy that no other media can match. Although digital advertising has always had a degree of targeting and personalization, the introduction of identity-based targeting has taken this to a new level. Identity-based targeting has now been adopted by many of the world’s largest advertising companies, opening up new opportunities on a range of channels including Facebook, Google, Amazon and Twitter.

The advantages of identity-based targeting

Good advertising always starts with a clear objective. For brands looking to build mass reach and frequency to drive awareness, broadcast media is a highly…

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