O2 experienced a major network issue, the UK government has published a selection of Facebook's internal documents and Iceland's banned Christmas advert has been named 'most powerful' of the festive offerings
While the news has been fairly slow this week in the digital and marketing worlds, Facebook's ongoing struggles following the Cambridge Analytica scandal are continuing. The UK government has now released some documents seized from the social media platform, which includes some interesting internal emails.
One of the biggest stories of the week is O2's massive network issues yesterday (Thursday, December 6th), which left millions of customers without access to their data and many people unable to make calls or send texts.
Ending on a positive note, Iceland's banned Christmas advert has been named the most powerful of all the festive adverts of 2018 - leaving many of the big-budget ads at the bottom of the pile.
Find out more with this week's news…
With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices
When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. That’s 2.5x time spent on mobile than desktops per month. With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices.
It all started innocuously enough, with mobile searches overtaking desktop searches on Google, way back in 2015. By October 2016, mobile traffic overtook desktop traffic worldwide for the first time ever with 51.3% of all traffic from mobile. That figure has been blown out of the water today, with a whopping 73% of online traffic now coming from mobile devices according to data collected from the Parse.ly network.
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With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses
Ever since the smartphone revolution began, a lot of opportunities have opened up that can help businesses to thrive. The combination of mobile apps and new age startups has the potential to change the rules when it comes to business.
With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses and help their startups to grow.
When starting a business, you must clearly describe your objectives and prioritize them straight away. Following this, you then simply have to work on four important touch points. which are also the main routes for achieving success in your business.
Examples of how website designs must be optimized to support the way we hold and interact with smartphones
Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes accounting for more than two-thirds of online interactions in many countries, there is an obvious need to optimize designs so they are consistent with consumer behaviour as they use their phones. This need is also suggested by statistics showing lower conversion rates on smartphone (they’re typically between one half and one third of those on desktop).
Consumer behaviour of mobile interaction
I was recently running a training course looking at improving mobile customer journeys and experiences where our focus was on Millennial and Gen Z personas. I discovered this great new-to-me research on mobile interaction based on how a phone is held and interactions occur with a mobile handset using fingers…
Optimize your customer experience on mobile to avoid being left behind
Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not the big secret that makes e-businesses successful. The secret is – customer experience.
Econsultancy conducted a survey for Digital Market Trends, and the results made it obvious that most participating business executives considered customer experience as the most exciting opportunity of 2017.
Customer experience has supplanted content marketing and mobile marketing as the secret of e-business success for entrepreneurs.
User experience is important from an SEO perspective as well – websites where users don’t spend more than 10 seconds, because of messed up user experience designs, fail to sustain their rankings. What’s more, a Walker study predicts that customer experience will be more important than price as well as product by 2020.