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Customer journey

Recommended Resources

Customer journey

Our advice on best practice for Customer journey

  1. 10 ideas to drive results through effective marketing offers FREE
  2. 20 issues you must consider for a website relaunch FREE
  3. 21 ideas to turn social media traffic into business leads FREE
  4. 3 facts you may not know about conversion funnels FREE
  5. 3 Google Analytics customisations that every site must have FREE
  6. 3 Marketing Automation Strategies you can implement today FREE
  7. 4 steps to Improve your Customer Experience FREE
  8. Customer retention planning guide BUSINESS
  9. Customer persona guide and template INDIVIDUAL
  10. E-commerce design pattern guide BUSINESS

What is a customer Journey?

A customer journey is a description of modern multichannel buyer behaviour as consumers use different media to select suppliers, make purchases and gain customer support.

Recent articles on Customer journey

  • The segmentation, targeting, positioning (STP) marketing model
  • How to create an actionable customer journey map using RACE
  • CRM trends for financial services marketing in the digital era
  • Customer loyalty marketing in a digital era
  • How to use (Advanced) Segments in Google Analytics
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The Digital Marketing Strategy And Planning toolkit contains:

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