From the category archives:
by Annmarie Hanlon on August 7, 2010 · 1 comment
Social Media Metrics have to date mainly focused on the view of their effectiveness from inside the company. At Evonomie we’ve been looking for a while for an external qualitative method to measure companies’ online activities as part of a strategic review.
Internal or in-company quantitative methods are in abundance and focus on activity, surveys and … » Read full article
by Imran Farooq on July 6, 2010 · 9 comments
You will be aware that Facebook is one of the largest potential sources of Internet traffic and engagement; it’s more popular than Google in some countries! You’ve probably also heard that if the number of Facebook users were equivalent to a country it would be the 3rdlargest country in the world after India and China with 400 million users.
So if you’re not looking at Facebook to engage your audience and promote your … » Read full article
by richardsedley on June 30, 2010 · 2 comments
I created this presentation for a workshop I ran recently for around 20 different UK brands that were looking to use Twitter as part of their marketing mix.
Most of the companies had done very little in the way of marketing on Twitter and they were looking for guidance on how best to approach something that many just didn’t see the value in. It’s called Twitter Marketing Basics and looks at lots of examples … » Read full article
by Dave Chaffey on June 25, 2010 · 0 comments
Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign.
Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives…
While you may not be able to set specific goals for these, it’s worth stating in the plan what you will be measuring, since then you can make sure you’re tracking these measures and start to build up … » Read full article
by Annmarie Hanlon on June 23, 2010 · 1 comment
Twitter has reached 100 million accounts yet only 20 million are active. How do you keep your Twitter account active and relevant to your customers and partners when you also have a day job? How do you get others involved? And what do you talk about?
In this article I’ll show 7 ways Twitter users can better manage and make more of this social media tool.
1 Delegate and share!
There are several tools … » Read full article
by Dave Chaffey on June 9, 2010 · 3 comments
I would be interested in any case studies or examples of controlling social media discussions, especially in a case of negative flow.
I am working with many companies in health sector, and many health and looks treatments etc. create a lot of social media input. Experiences, questions, complaints etc. Also in some cases competitors are creating negative input.
One of the companies has faced a couple … » Read full article
by Annmarie Hanlon on May 13, 2010 · 1 comment
Twitter is about answering the question ‘what are you doing’ in less than 140 characters. That’s about 12 words. In this article I suggest 10 quick wins to get you started in Twitter or to review your current approach. I hope these wins work for you whether you’re a business or personal tweeter or both.
Before we get to my 10 quick wins, here’s a quick refresher of some of the Twitter commands since … » Read full article
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