Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Marketing Technology or 'Martech' is a hot topic today, popularised by Scott Brinker who launched the Martech conferences arising from his discussion of the Marketing Technology landscape. It's no wonder since technology has the allure of supporting automation and optimisation of marketing to make it more effective and efficient. It's also important to have the select the right 'Marketing Stack' to integrate different data sources to deliver more relevant communications and derive the insight available from Big Data.
These are the related techniques which we recommend as important for managing Managing Marketing Technology effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: