Digital marketing strategy framework

Follow the RACE planning system to marketing success

Our advice is structured using the Smart Insights RACE digital marketing planning system to help you focus on the marketing activities you need to review and improve – select the most relevant hub page from the interactive strategy graphic on this page.

To learn more about best practice in digital marketing from our free Hub pages, click on a tactic in the interactive map below or become a member to use our templates and guides to improve your online marketing:

  • Free Basic membership –  download our free digital strategy planning template
  • Pro Expert membership – use our toolkits, templates and courses to grow your business using best practices in digital marketing
  • Recommended planning resources – this planning hub page lists the most relevant templates for creating marketing plans and digital marketing plans

The RACE Planning Framework Download as PDF

Click on an item in the chart for more information on an activity.

Key digital strategies: How do we want to grow our online business?

Tactics: Which digital marketing activities do we optimise?

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