Improve your Online brand strategy with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
The Internet and digital technologies give fantastic opportunities to engage companies with your brand in new ways.
A coherent brand strategy will, describe elements such as those below and importantly be questioned and improved as the market changes. Digital media give new opportunities to refine the brand strategy. Many brand experts and books will have variations on these very broad themes:
- Customer community, those who we serve, engage and transact with
- Market position and differentiation
- Product and service development
- Internal comms and culture, including employment, people and environment
- External marketing communications and proposition