Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Given the future importance of digital marketing, many larger businesses have introduced Digital Transformation programmes to help manage these challenges.
We recommend starting by auditing your your digital capability using one of our free templates.
To help support digital transformation for organisations we have created a series of visuals to score your approach and show colleagues and clients where you need to prioritise and improve:
1. Free download - Digital marketing capability templates
2. Free interactive tool - Capability assessment
3. Article - Benchmarking digital capabilities
4. Paid guide - Digital transformation 7 steps guide
5. Paid guide - Change management for transformation
We define Digital Transformation as:
A staged programme of business improvements to People, Process and Tools tools used for integrated digital marketing to maximize the business contribution of digital technology and media?
Digital Transformation strategy has been discussed by many management consulting groups, these are their main hub pages for reference:
These are the related techniques which we recommend as important for managing Digital transformation strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: