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Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Media attribution isn't the sexiest aspect of digital marketing. It's about working out the series of touchpoints a site visitor has with different channels before they buy. If you want to invest your media budget in a smart way it's crucial to understand and get right.
These are the related techniques which we recommend as important for managing Media attribution effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: