Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Selecting the best mix of media and engagement tools to gain new customers isn't easy given the complexity of customer journeys as they switch channels. Recommended article: 7 questions to improve acquisition.
Recommended member resource: Online acquisition strategy guide.
A customer acquisition strategy defines the best mix of media and engagement tools (lead generation and product offers) to gain new customers through targeting them and reaching them through online and offline customer journeys.
A compilation of statistics on traffic sources - average figures
These are the related techniques which we recommend as important for managing Customer acquisition strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: