Improve your Email communications strategy with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Success with email marketing involves integrating all the main activities which we cover through Dave Chaffey's CRITICAL mnemonic.

Email communications strategy quick guide

Email communications strategy success factors

Our guidance on  these permission marketing success factors is still core to an effective email communications strategy. See also the recommended links on preference centres and email targeting.

  • 1. ‘Offer selective opt-in to communications’
  • 2. 'Define your value proposition'
  • 3. 'Create a layered targeting approach'
  • 4. 'Get the frequency right'
  • 5. 'Create a ‘common customer profile’
  • 6. ‘Don’t make opt-out too easy’
  • 7. ‘Watch don’t ask’ – use ‘Sense and Respond’ email lifecycle marketing

Email communications strategy definition

An email communications strategy defines the value you can offer to different target audiences through the range of different types of email to maximise response.

Key techniques for Email communications strategy

These are the related techniques which we recommend as important for managing Email communications strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Email communications strategy