Applying Dave Brailsford’s philosophy of excellence to improve results from digital marketing The recent announcement that Sir Dave Brailsford has stepped down as British Cycling performance director to concentrate on Sky team management reminded me of his famous philosophy for …..
30+ ways LinkedIn can help you and your business LinkedIn recently announced that they now have over 277 million users. It’s a reminder that LinkedIn gives opportunities to connect and communicate for both individuals and businesses. In this post, we …..
Digging beyond Conversion Rate using primary and secondary conversion metrics and avoiding the common testing mistakes A/B testing is certainly not new, with the number of people and companies involved in testing is continuing to grow at an impressive rate. …..
Is the linking, embedding or animated GIF technique best given recent email client enhancements? You can embed video in emails. But just because you can, does it mean you should? For a long time the possibility of playing video directly …..
How price, type size, position on page and the colour of prices can all impact on whether people click the buy now button The ultimate goal of marketing, of course, is to get people to buy. That means, that in …..
New research: The SimpleUsability Online Experience Index for UK Fashion E-commerce sites This article summarises our review of the clothing retail websites for Marks & Spencer, Hobbs, Karen Millen, French Connection, Boden, Oasis and Fat Face. Reviews were performed in …..
A guide to the benefits and setup 3 of essential Google Analytics features Adding Google Analytics tracking code to a site is quick in most cases, but I find that many businesses leave it there and don’t add more customisation …..
A larger ad format aimed at increasing ad response Importance: Recommended link: New Facebook Ad Format in the right-hand column Facebook have launched a new sponsored ad design in the coming, with more visual designs, to increase engagement for Advertisers. …..
AdWords data to be shown as “Not Provided” in Google Analytics and other analytics systems from 9th April 2014 – 5 things you need to know Importance (to search marketers): Recommended link: Google AdWords advisory This is big news for …..
New research shows key concerns of CMOs in modern marketing It’s fair to say that marketing jobs vary quite drastically. I get to see that from an agency perspective every day. Where one marketer may get applauded in one organisation, …..