Digital Marketing Megatrends 2017
Learn the 5 pillars of multichannel marketing and 9 actionable trendsFREE DOWNLOAD
White labeling can help SMEs/SMBs compete with the bigger players- here’s how. The concept behind white label marketing is not entirely new. There are many white label services that marketing companies use to make their lives easier. The big benefit …..
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9 digital marketing and martech megatrends
Your influencers need to be able to effectively represent your brand Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that …..
How to make crucial decisions regarding your retargeting budget. Decisions, decisions, decisions; it can be difficult making the right choice when considering how to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual …..
Google starts tracking credit card transactions to assess online ads effect on online and offline sales. Every marketing manager has always sympathized with John Wanamaker’s famous phrase “Half the money I spend on advertising is wasted; the trouble is I …..
Audit your marketing technology stack with the 6Cs to refine its capabilities and prove its return on investment Do you know the stackies? They’re an informal contest arranged by Scott Brinker, creator of the marketing technology vendor landscape where different companies …..
3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner – …..
Instagram mimics Snapchat with Face Filters and an eraser tool You may have noticed pandas ears, butterfly crowns and nerd glasses appearing in your Instagram stories. That’s because last week Instagram launched it not too dissimilar to Snapchats filters – …..