A visual summary of Smart Insight's members' conference

Well that's a relief! I think it's fair to say our first conference went pretty well judging by the Twitter comments and other feedback. Many thanks if you cam along to the event and got involved in the sharing. I've compiled a quick "best of" starting with some general feedback and then looking at highlights of individual talks. If you're an Expert member of Smart Insights and weren't able to attend, we'll be making the slides available on the site next week, we'll let you know :) It was great we had a full-house and I was delighted to see attendees from many industries across Europe and beyond - I spoke to Smart Insights Expert members from Denmark, Ireland, Switzerland, Italy even Australia! and I think there were more countries besides. مؤتمر رائع جدا بحضور أحد أهم خبراء #التسويق_الإلكتروني في العالم @DaveChaffey …

5 tips to avoid drowning in social media

I am fortunate to be working in an agency environment, so I hear stories from various industries and brands related to digital marketing. It keeps me on my toes as it forces constant learning and hones my listening skills! One of the most common trends I hear and read about at the minute is how stressful and overwhelming people and brands are finding the management of "social media". It's my job in those circumstances to help give clients clarity and focus. I thought I would share my 6 tips for ensuring you don't fall into the same trap many others seem to. I think that in recent years as more people in businesses have become alert to Social Media and even using it themselves it has forced it into the limelight for marketers. CEO's who want to have more likes…

Take control of your localized website for SEO

For digital marketers managing many localized websites, multilingual SEO can be a whole different ballgame compared to traditional SEO strategies. Sure, some practices are similar, such as placing appropriate keywords in headers and metadata. However, there are many new considerations to factor into the plan when optimizing your website for various cultures around the world. After all, there is a lot more to multilingual SEO than translating a few keywords.

5 Tips to avoid with your website localization

Here are five common setbacks to avoid even before you head down the website localization path. Along the way, I’ll share some valuable tips to help guide you on the right path to search engine (and customer experience) glory.

Tip 1: Thin, low-quality content on your localized websites

As you may know, SEO is not about stuffing your website full of keywords. In fact, doing so can land you right…

Key approaches to develop your marketing analytics strategy

When you first begin venturing into the world of marketing analytics, it’s easy to get overwhelmed. Why? Well, put simply, marketing analytics is made up of a number of processes and technologies that help you analyze the performance of your marketing efforts. By measuring marketing data, you can determine where to adjust your strategies, improving your ROI. And because it’s all about tracking and responding to data, your first instinct might be 'the more data, the better!' but that can be a slippery slope. You’ll soon learn that crafting an effecting strategy can help streamline your processes and give you more 'bang' for your metaphorical analytics 'buck.'

Why you need a marketing analytics strategy

Your strategy acts as a plan that informs the purpose of analyzing the data you collect. Rather than just looking through all…

A look at academic research on change management with a digital lens

"You can't do today's job with yesterday's methods and be in business tomorrow" - Peter F Drucker The current Mrs Sealey and I sat down recently to watch Captain America: the Winter Soldier (my choice). It's a great action packed film that sets things up nicely for the forthcoming Avengers 2 movie. It occurred to me during the film that Captain America is a leader of change. He identifies threats and handles them with help from the ensemble cast. He removes corruption, replacing it with new alliance with the vision and mission to do right. Let me segue into the main topic of this post; accelerating digital transformation (definition). I've had the good fortune in my career to work for or with digital leaders who are attempting to do something new and brave. One thing that is common about…

Are the myths about deploying web personalisation tools holding you back?

Personalization has been causing major ripples in the digital ocean for many years. Most notably, Amazon pioneered and leveraged the technique in their successful quest for retail domination. Now, they enjoy 30% of their revenue alone through their skilful use of personalized product recommendations. Similarly, whether choosing a movie on Netflix, or flicking through your social media news feed, you'll find personalized content served at every turn. The benefits are indisputable. Research by Forrester found personalization to be the top priority for 55% of retailers. Similarly, it was found to be this year's top digital priority for B2C marketers. An effective personalization strategy is now widely recognised as essential to reaching the top global levels of conversion. And it's not just the marketers who agree. Another interesting survey revealed that 83% of consumers themselves want to receive a personalized cross-channel experience. Yet,…

30 cutting-edge digital marketing tools and techniques to help grow your business

It’s my favourite time of blogging year, where we look ahead to what will be the major trends in digital marketing in the year ahead. I find there’s a real thirst for knowledge amongst marketers about the latest trends in digital marketing and Ienjoy reviewing the latest marketing techniques and technologies. For the past few years I have given my recommendations on the trends as I see them, based on reviewing innovation in marketing technology through the year, plus crowdsourcing what Smart Insights readers see as important for them. In deciding on the most relevant trends for marketers I don’t just look at what’s “Hot” or “Cool”, but instead I focus on what make the biggest difference to marketers, from a commercial sense, since most of us are working in marketing to get better results for our companies or our…

New research shows the increase in social media stacking

It hit us all years ago, but when did we realise? In our busy lives, we 'multi-task' at work, or in our personal lives, and some are now calling this 'social media stacking'. The Millward Brown's Ad Reaction report refers to it as 'putting the kettle on', as it's embedded in most of our daily lives. I am guilty of this behaviour - while watching the TV, I check my emails on my iPhone, answer a Tweet and time permitting will find a good recipe on Pinterest for the evening meal-- an ideal target for advertisers and publishers to connect with me beyond 'passive viewing'. For brands, there are now multiple opportunities to connect, as Millward Brown global multiscreening report shows in their findings. The implication is that brands need to leverage this by evaluating reach…

An interview with Nick Dutch, Head of Digital at Domino's Pizza UK

Nick Dutch is Head of Digital at Domino's Pizza Group Limited in the UK and ROI. In this interview he shares the approach used to help manage customer experiences for Domino's. He will explain their approach in more detail at the Smart Insights Digital Marketing conference.

Q. Please outline your role and how your team is structured?

My role combines all aspects of the online customer experience from media to conversion, both on the desktop site and in mobile. So, I’m responsible for all online marketing activity that drives people to the site and in determining the customer journey whether on our desktop site, mobile sites and apps or our communities on social media sites which are also part of how the Domino’s brand is presented in the digital space. From a strategic point-of-view, I’m responsible…

Learning to avoid Dumb AB testing mistakes

Back in 2005, I started my first forays into split testing of emails, landing pages and funnels whilst working at LOVEFiLM.  I'm nearly at my 10 year anniversary, and after seeing over 40 million visitors split tested with stuff, I've become rather battle hardened to all the curious, strange and just plain stupid ways I've managed to break my own experiments. I'll be doing a talk this Wednesday at the Smart Insights Digital Marketing conference on how to improve structured testing to boost profits, so to introduce it, I wanted to write a little about one critical way we can all improve our AB and Multivariate testing.  So, in this article, I'll be exploring device and browser compatibility or 'Getting with what your customers have at their fingertips'.

AB testing your developers instead of…

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