LinkedIn is not as far ahead of the rest as you might think.

HubSpot has launched their yearly State of Inbound 2016 report, providing us with some great insights into the latest trends and growth of inbound marketing.

This year their report is looking to showcase not just the current state of - but also the future of - Inbound Marketing.

One of the charts that caught my eye is the one below. It can be found on page 115 of the report if you're interested. It highlights the preferred channels of communication marketers and business owners like to use for both personal and professional purposes.

It is somewhat unsurprising to see LinkedIn as the preferred choice of professional communications. After…

Allo, Allo, Allo, what marketing implications do we have here then?

Importance: Recommended Source: Allo.Google.com

Google announcement this week of the launch of its new messenger app has got marketers excited. And no, it's not because of the new emojis. It's because it follows the industry-wide trend for integrating AI-powered digital assistants into messaging apps. The announcement comes hot of the heels of Facebook's announcement earlier this month which hailed the introduction of 'Messanger version 1.2', which would include facilities to let chatbots handle payments within the app.

The chat app has lots of nifty little features to tempt users, which aren't all that important to marketers. These are things like being able to enlarge or shrink text, send auto-generated responses, doodle on images or send an impressive range of stupid emojis.

The key feature…

A how-to guide for campaign reporting with examples

One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical, but easy to do once you understand a few simple steps and see why it’s so important.

Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively. It’s worth investing a little time in analytics!

In this post, we’ll show you how to use Google Analytics to track visits to your website or landing page. This is the critical first step in…

Avoid these mistakes to prevent digital transformation failure

There's no doubt that Digital Transformation initiatives have been a major trend in 2016 which look set to continue into 2017. This chart from 2016 research by Smart Insights shows the popularity of digital transformation initiatives.

You can see that over one-quarter (30%) of businesses already have a transformation programme in place, with many businesses looking to launch their digital transformation programme imminently.

Yet shockingly, according to Forbes, 84% of digital transformations fail.  For each one of you reading this from an organisation about to embark on the process, only one in eight of you will succeed. But perhaps the high failure rate is unavoidable. 86% of leaders think digital transformation is necessary within their organisation yet…

Did you know this data is available? Many don't!

In a couple of recent consulting workshops with our members, I've recommended this report Google Analytics report (shown below), but the marketing managers I was working with were unaware of it and, more to the point, they thought they were really useful. I find similar in training workshops too.

What is this data and why is it useful?

The chart shows that you can see the Male / Female breakdown for your site visitors and you can also see the age breakdown too. It's useful for both B2B and B2C.

It becomes more interesting when you compare it to the profile of traditional customers acquired by other channels -…

Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google

You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realise that the proportion of clicks driven by top positions is much higher.

Research showing average clickthrough rates by position in the SERPs (Google's search results pages) are useful since they can help make the business case for more investment in SEO since you can estimate uplift in visits with improved rankings when performing a gap analysis for which keywords to improve in SEO, using search query data from Google Search console, for example.

The best open source for this data today is the Advanced Web Ranking organic CTR research which we share here, so you can check out the different CTR analysis it gives. This data is from…

Let your content do the talking

Affiliate marketing has been seen for a long time as one of the most effective ways of generating income on the Internet. Basically it is a way for a website to generate income by attracting people to visit other businesses and purchase their goods and services. If someone does purchase something through an active affiliate link, then the owner of the link receives a percentage of the profit.

For example, if you have a website about building and fixing cars, you may include an affiliate link for a company selling car parts or something else related to cars. When the visitor on the website clicks on the affiliate link, they will be taken to the website that is selling the car parts, and if…

Looking to use video marketing as a tool to grow your business? Use these 10 tips and strategies

By 2017, video will account for 69% of all consumer internet traffic, according to a study done by Cisco.

Video is the future of content marketing. That is, if it's not the here and now. YouTube currently receives more than 1 Billion unique visitors a month and is the second largest search engine after Google. Video can give you access to a huge audience but video marketing is frequently an afterthought while it's value demands top priority in your content marketing plan.

Online video is quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their online marketing strategy will do so at their peril.

In this article we'll dive into 10 actionable tips to increase your YouTube presence so you can…

The essentials of social listening and brand management

Thanks to today’s technology, it is now easier than ever to project your opinion online and use the opinions of others in your buying processes. In less than a few minutes, you can learn what people believe about a product or service, why they hate or love it, and what their experience with it was like.

As a consumer, this is great news – there’s a world full of opinions and reviews opening in front of your eyes before you even consider making a purchase.

As a business owner, though, this may not be so great if you don’t handle your online reputation properly.

But what is online reputation management anyway–and, more importantly, how do you make sure you correctly apply it to your particular business?

The Construction and De-Construction of Online Reputation

To understand how online reputation works, imagine a house being built, brick by brick. What…

Don't fall foul of these common Google Analytics mistakes

Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it's also free. That means anyone can start using Google analytics to study their web traffic in an attempt to tease out insights, to use to improve their sites.

This openness and low barriers to entry means it's easy to launch yourself into Google analytics before you actually have a handle on exactly what you are using for and how you should use it for your business. There's nothing wrong with getting stuck in and learning on the fly, but it can leave you vulnerable to making mistakes that could affect your bottom line. This post will introduce you to some of the basic mistakes people often make when setting up and using their Google Analytics. If you want…

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