Successfully combining paid advertising and organic content on Facebook in 2014 Marketing professionals all around the world, whether online or offline will know that the marketing environment can change significantly at any given time. Social media is a notoriously flexible …..
Also adds Pages to Watch feature to enable competitor review Importance: Recommended link: Facebook – New Brand Page Layout change This is big news since most brands now have a Facebook page which is a primary way of engaging with …..
Out with the Old, In with the…Old. Why Dynamic pricing is even more relevant today Dynamic pricing is a price-setting approach relying on data analysis and flexibility. It allows to shape and control price changes on the fly, depending on …..
From forecast to action: the adoption of real time bidding in Europe Not so long ago, the adoption of Real-time bidding (RTB) by advertisers in Europe seemed to lag behind that in the United States. While advertisers across the Atlantic …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..
Techniques to increase Facebook ‘Likes’ Boosting engagement across different social media networks is a concern for many marketers today, even though the commercial objectives may vary for different types of brand. In Facebook the aim will be to increase ‘Likes’ …..
Google+ best for Google, but best for your brand? In its most recent update on the number of active Google+ users, Google now claims that on a monthly basis 540 million users are actively interacting with Google+ across Google. Perhaps …..
Compare consumer preference for search engines and networks in individual countries in the Webcertain 2014 report Value: Our commentary: This well established report will be of particular interest for marketers responsible for international marketing since it helps puts some key …..
What can we learn from brands who were early social media adopters? As many of the savvier global brands have found, being an early adopter of a new social media site can be an unprecedented opportunity for branding, visibility and …..
5 key insights to create the best experience for your smartphone and tablet audience You’ll know that usage of smartphones and tablets, and the revenue and engagement delivered by them, is skyrocketing. In Q3 of 2014, 25% of global traffic …..