A case study of a campaign to create a a sustainable online presence for a seasonal brand: Christmas Tree World When Christmas Tree World initially approached us with grand schemes to conquer the artificial Christmas tree market throughout the year, …..
A tutorial showing how to use the keyword insights now available from GWT and Google Analytics Earlier this Autumn, as shown in this Smart Insights alert, Google made the step that many SEOs and digital marketers were fearing: the encryption …..
The challenge for managers of contact centres in the era of the social media empowered customer Integrating social media into the Contact Centre is rather a daunting task, but with demand for social customer service growing at its current rate the …..
A group debate discussing the best way to make your site work on all devices? A few weeks ago I had the pleasure of presenting at the J. Boye conference in Aarhus, Denmark about developing mobile optimised websites and applications. …..
Which social media complainer do you recognise? The importance of social media to customer service has been highlighted through 2013. Marketers are seeking to deliver a positive customer experience, but if there is a problem, to use social media to react quickly …..
7 Tips to win the hearts, minds and wallets of mobile shoppers A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey. Pre-shopping: 58% of the sample use their …..
How to increase engagement for your Facebook posts In this post, I’m going to take one skill from the list I curated in my article ‘The Ultimate Guide to becoming a great Social Media Manager‘ and demonstrate to you exactly why …..
What’s wrong with endless button colour testing? Disclosure: We DO test buttons. Size, prominence, copy, positioning and very occasionally, colour. However, in many cases there are higher value tests that we could be running. There will almost always be constraints …..
The one New Years Resolution you should be making right now If I said that you could have access to 3,000 Wembley stadiums full of buyers that have the ability to purchase your product and the ability to pay immediately, …..
Facebook pushing quality content to the top on its newsfeed Value: Recommended Link: Facebook’s Newsfeed changes This Facebook update should be of particular interest to content marketers since it can potentially help businesses drive more traffic to their site based on …..