A briefing on the new Experian UK Mosaic customer profiling I recently attended the re-launch of Experian’s UK 2014 Mosaic Segmentation. I thought it would be useful to share a summary which I hope will be useful for marketers, who have …..
How online retail brands can benefit from video commerce Consumers today want a visually engaging online shopping experience that is personalized at the same time. According to a recent study, 52% of consumers said that watching videos makes them more …..
3 big changes to your Twitter profile are now live Importance: Recommended link: Twitter blog post announcing Profile Changes 23rd April update. We first alerted about this change to Twitter profiles on 10th April, when the rollout was promised “over …..
Examples and tips of using ORM to protect your Brand and increase brand loyalty Online Reputation Management or ORM is a vital part of any online branding strategy. It is the new PR. Word might spread fast in print, but …..
Less than 100 days until Google Shopping Campaigns Switch: 6 migration musts for Advertisers Do you remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It’s happening again. This …..
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst UK Social Media marketers to rate the usage of social media platforms. The scorecard …..
Efficiency and effectiveness definition & explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really …..
Why is marketplace analysis important for digital marketing and what does it involve? For us, marketplace or situation analysis is a key part of creating a digital marketing strategy. We’ve included it as the starting point in our RACE digital …..
Vision-setting examples for digital examples When we discuss goal-setting and measurement for Internet marketing and Ecommerce, it’s all too easy to start reviewing nitty-gritty measures from analytics like bounce rates, conversion rates and average order-value. But if you do this, …..
Applying Dave Brailsford’s philosophy of excellence to improve results from digital marketing The recent announcement that Sir Dave Brailsford has stepped down as British Cycling performance director to concentrate on Sky team management reminded me of his famous philosophy for …..