The Email Marketing timeline It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email (the …..
15 key takeaways from SMX London 2013 The recent SMX search marketing expo in London had a great range of speakers that covered a variety of topics over the two days. In this post, I thought I’d share some takeaways on …..
Two presentations on creating growth through digital marketing Two decks from similar talks by Dave Chaffey in 2013 reviewing 8 key factors to to focus on to help deliver business growth from digital marketing. Thank you for the nice comments …..
Suggestions needed for good interview style questions for a Digital Marketing Assistant position? This was the question recently asked by David Pool in our Smartinsights Answers forum. We had some great responses from members, both on the forum and in our …..
Do your social media plans allow for the latest trends? This is a very useful SlideShare presentation from We Are Social. Useful before you step into your next round of content or social media marketing planning. It’s simple and succinct with …..
Webcast catchup and 10 of your digital strategy questions answered Our recent webcast with PR Smith focused on digital strategy. PR Smith is the creator of the widely used SOSTAC® Planning system voted as one of the top 3 global …..
An example of using Google’s Multichannel funnels reports to prove the value of digital media There have been quite a few recent stories detailing how big brands such as Interflora have fallen foul of Google or announcing they have ‘stopped …..
New Nielsen research reviews investment and ROI from social media Nielsen have shared some recent interesting findings from their research on Paid Social Media Advertising 2013. 500 Digital Marketing and Media Professionals were contacted by phone and email, and asked for …..
If User Experience (UX) is a no brainer then why isn’t it higher on the agenda? There are many tools and resources available to help us ensure that the user experience is improved; whether its enhanced through user testing, eyetracking research …..
Aberdeen Research shows how content marketing is becoming more integrated into Public Relations Value/Importance: Recommended Link : Aberdeen Research: Content Marketing is the new PR In March 2013, Aberdeen Research undertook research to investigate how social media has impacted PR …..