Improve your Social CRM with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Given the power of social media marketing, many larger companies are creating Social CRM programmes to achieve the transformation needed to make social media interactions effective.

Social CRM quick guide

Social CRM success factors

The scope of Social CRM is too broad too give succinct success factors. Since it's a relatively new approach and involves transformation, to exploit it successfully requires a management priority, i.e.

  • Management buy-in and sponsorship
  • Clear vision of how it will transform organisation
  • Clear ownership across different parts of the business

Social CRM definition

Social CRM is quite a new concept, so it needs a definition.

We define social CRM as the process of managing customer-to-customer conversations to engage existing customers and prospects with a brand and so enhance CRM. The diagram in our recommended links from Jermiah Owyang explains the scope well we think:

Recommended member resources for Social CRM

Ebooks on Customer relationship management

Key techniques for Social CRM

These are the related techniques which we recommend as important for managing Social CRM effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Social CRM