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Multichannel retail strategy
'Consumers are 'center stage' in their relationships with retailers. The idea that a bricks and mortar store can simply 'pile it high and sell' are increasingly waning. The in-store experience needs to compliment and work with the ecommerce experience by adding a sense of magic and hyper personalization that is so perfect to each individual that it can't be found elsewhere. Retail needs to be the theater!'
Nelson Freitas, Chief Strategy Officer, Wunderman.
This quote inspired our ebook by Tery Spatero on Reimagining the in-store Digital Retail Experience - Creating a strategy for integrated in-store retail. This gives many examples of how businesses are creating multichannel retail experiences.
Recommended member resources for Multichannel retail strategy
Ebooks on Ecommerce
Online training on Ecommerce
Marketing templates on Ecommerce
Key techniques for Multichannel retail strategy
These are the related techniques which we recommend as important for managing Multichannel retail strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
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