Digital marketing guides and templates
Set up a personalized learning plan
You'll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to plan, manage and optimize their marketing.
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Although defined by Seth Godin in 1999, permission marketing principles are still core to the success of online branding. See our examples of how Facebook and Email marketing permission marketing.
In his book, Godin explains the principles of using permission marketing both in the offline world and online world, but he doesn't describe in detail how to best achieve permission marketing using web and e-mail.
But if you only have a network permission this doesn't give you the opportunity to deliver messages which help build a relationship.
Seth Godin says: ‘Permission Marketers spend as little time and money talking to strangers as they can. Instead, they move as quickly as they can to turn strangers into prospects who choose to "opt-in" to a series of communications.’
These series of communications such as a welcome or reactivation strategy can only be delivered by email now.
In my books and in the post on today's permission marketing at the start of this guide, for each of the core principles of permission marketing, I identify, define and illustrate my principles of ‘e-permission marketing’ which show how web,social, e-mail and offline communications can be best combined to achieve permission marketing online.
These principles are:
The permission marketing concept suggests that communications requested by customers have a greater impact and higher response rates than the many unsolicited communications which bombard us each day through print, mail and
Seth Godin says that permission-based communications are ‘anticipated, personal and relevant’.
More recently, Hubspot coined the similar term inbound marketing in order to "own the term" to build their brand.
We still recommend newcomers to online marketing download and read his permission marketing principles.
These are the related techniques which we recommend as important for managing Permission marketing effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: