Improve your Online marketing mix with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Remixing your online marketing mix is a big opportunity to use the Internet to market in new ways.
Online marketing mix quick guide
Online marketing mix success factors
Criticisms about the application of the marketing mix to traditional strategy generation are also applied to the Internet.
For example, it can lead to short-term strategies that are not directed at developing relationships and increasing customer lifetime value. Similarly, if a single mix is developed for all segments, then this may be too simplistic.
Online marketing mix definition
The core 4Ps of the marketing mix are Product Price, Place, Promotion.
The extended marketing mix or service mix is: People, Process, Physical evidence.
Recommended member resources for Online marketing mix
Ebooks on Digital marketing strategy
Online training on Digital marketing strategy
Marketing templates on Digital marketing strategy
Key techniques for Online marketing mix
These are the related techniques which we recommend as important for managing Online marketing mix effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
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