Improve your Social media optimisation with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Many companies have a presence on the different social platforms, but want to take it to the next level. Our advice gives you the structure you need to optimise.
Social media optimisation quick guide
Social media optimisation success factors
Ask these questions to drive better results through social media optimization.
Q1. Which sharing activities and types of promotions lead to business results, leads, sales or changes in brand preference?
Q2. Determining how social media can support SEO activities now we know it’s a ranking signal and through encouraging backlinks.
Q3. Preferences of different audiences using different social media platforms to share different type of content and offers.
Q4. Optimum frequency for initiating sharing.
Q5. Best methods for identifying influencers and seeding content.
Q6. Approaches to integrate sharing of content through different social platforms, web, mobile and email channels.
Social media optimisation definition
In our post "what is social media optimization? We asked whether SMO should be viewed as a narrow activity supporting SEO or a broader activity looking at all aspects of making social media marketing more effective. Given this our holistic view on what is involved in managing SMO is:
“A systematic approach to improving the business contribution of social media marketing and related activities including PR, SEO, content marketing and display advertising integrated across all company online presences and offline communications”
Recommended member resources for Social media optimisation
Ebooks on Social media marketing
Marketing templates on Social media marketing
Key techniques for Social media optimisation
These are the related techniques which we recommend as important for managing Social media optimisation effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
View all blog articles on Social media optimisation