Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
We believe that an omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers - so you can win more sales. That's why we recommend using the RACE Framework to plan your marketing strategy, across Reach, Act, Convert and Engage.
An integrated marketing plan will give you a foundation for all the key online marketing activities. We recommend using the Smart Insights RACE Framework.
This integrates 25 essential multichannel marketing activities covering all parts of the customer lifecycle broken down in these sections:
Get started today using a tried and tested step-by-step process. Apply the Smart Insights RACE Framework to optimize your marketing and win more customers.
Did you know even in 2021, many companies don't have a digital marketing strategy?
Our recent Managing Digital marketing research report showed that almost half (45%) of companies don't yet have a planned strategy:
An effective marketing strategy will help you take the right decisions to make a company successful. A strategy process model provides a framework that gives a logical sequence to follow to ensure the inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
A marketing strategy should involve a review to check that all of your capabilities are in place to help your organization manage all of the digital touchpoints. But which capabilities are important, which do you need to review?
In our Business Tranformation Learning Path for Business Professional members we show these in our capability visual:
A successful strategy should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.
A marketing strategy is a proactive, data-driven approach to marketing and communication activity across all channels and touchpoints. The marketing strategy informs all marketing activity taking place for the business since all marketing plans stem from this overarching structure and vision. Once the strategy is set and communicated, marketers use tactics to put into place their actions that drive to the result.
A digital marketing strategy is a channel strategy stemming from a marketing strategy. The digital marketing strategy must...
So put another way, digital marketing strategy defines how companies should:
There are surprisingly few quality digital marketing strategy sites since most focus on the strategy. We like to think we're different in our focus on strategy too. These are our top 10 sites to learn more about digital marketing strategy:
These are the related techniques which we recommend as important for managing Marketing strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: