Digital marketing guides and templates
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You'll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to plan, manage and optimize their marketing.
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
You'll know Facebook is the most important consumer social network in most countries. For many companies, the Facebook presence has become more important than the web presence, so getting Facebook marketing right is a priority.
As a starting point to developing a Facebook marketing strategy we recommend this 2011 guide from Facebook on Developing a Facebook marketing strategy.
These are the related techniques which we recommend as important for managing Facebook Marketing effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: