Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Many companies today understand the importance of digital channels to the profitability, even the very future of their business. So, they have invested more in digital marketing to find that this can cause it's own problems of digital silos and poor integration with other marketing activities.
Digital transformation is about managing the process, structures and resources need to enable integration of digital marketing into business-as-usual.
Read more on how companies are managing digital transformation in our free report Managing Digital Marketing 2014 or attend our conference Digital Impact 2014 to learn more from how other companies are managing transformation.
These are the related techniques which we recommend as important for managing Managing Digital Transformation effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: