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The tools and techniques for creating a compelling user experience are constantly changing. With today's websites and social networks offering interactivity and rich media we couldn't have dreamt of a few years ago, there are great opportunities to produce an effective experience.
User experience UX quick guide
User experience UX success factors
Since the creation of an online user experience is a process, its development shares many features of other product development processes. This means that each stage must be followed to get the research and implementation right. ISO3457 - the International Standard for Human Centred Design - has been created to help with the management of larger UX projects.
Today a Guerilla process to user-testing and usability is often used.
User experience UX definition
Management of the online user experience (UX) covers a range of techniques to research online users, design the experience, create it and then evaluate and improve it's effectiveness.
This post on explaining UX Research in plain language is a good starting point for the details of techniques.