Internet advertising

US and Europe display ad clickthrough rates statistics summary I’ve put this brief compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. Since the post was originally posted, there’s also been a discussion on attrition rate from ad click to visit which is another challenge of Internet

Leaked Email from Twitter reveal costs per follower Value/Importance: ★★★★★ Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost of $2.50 and $4 per follower $0.75 to $2.50 for each click, favourite, retweet or reply. Commitment to a minimum campaign spend

Q. How effective is Facebook advertising? I was recently asked this question by a student putting together a budget model for an online marketing campaign. I pointed them in the direction of this post on online ad clickthrough rates, but they specifically asked about Facebook, so this post is to answer the question and help others. The

UK advertisers now spend £1 in every £4 on Internet advertising The IAB and PwC published their full-year figures for online advertising in 2010 on 29th March. We recommend using this research on online advertising to benchmark your investment in online media with other organisations in the UK. It may also have an impact when discussing with colleagues

Key Internet advertising options for 2011 In a recent post, I asked readers of SmartInsights to give their views on Internet advertising. Although some who completed the survey were in favour of online advertising and use it regularly, the majority have either not used it or or tried it once and not used it again

A briefing on Outbrain with Simon Edelstyn All users of retailers are familiar with the Amazon recommendations on books, but personalisation and recommendations services aren’t only relevant to retailers. This interview shows that recommendations engines are also increasingly used online by publishers and bloggers. Publishers are using these tools to increase engagement with their site while

A real-world example of what works for LinkedIn Advertising What did we do? I recently launched a B2B social media campaign on LinkedIn and since I noticed there were relatively few live examples, I thought I would share what we found worked or not to help others who are wondering “is it worth it?” and “how do

The third report from the Pivot Conference and Brian Solis Pivot have surveyed 230 brand managers and marketing professionals, this is their third report from that research. The report of course is helping promote something, an event that is pitched as providing tactical methods to effectively market to the evolving social consumer. So, what’s social advertising exactly? It’s

Including mobile advertising popularity A short update looking at the variation of online advertising in Europe which I hope will be interesting for marketers working across different markets. These chars are taken from a new report from IAB Europe on European online advertising. Online advertising variation This chart shows significant variation in the popularity of display advertising across Europe: Mobile

A simple introduction to display advertising optimization through Google Value: ★★★★★ Our commentary: Since the acquisition of DoubleClick Google has worked at integrating it with its other services such as Google Analytics etc. A more recent integration is into Google’s Website Optimizer which allows you to run A/B split tests and easily report on the results. Following a similar

Interesting online media trends for 2011 & 2012 Value/Importance: Recommended link: eFrontier Our commentary A fantastic report from eFrontier, looking back over 2011 and with an interesting outlook on 2012. The report covers, in great detail, the spending patterns globally …..

Leaked Email from Twitter reveal costs per follower Value/Importance: Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost of …..

A briefing on Outbrain with Simon Edelstyn All users of retailers are familiar with the Amazon recommendations on books, but personalisation and recommendations services aren’t only relevant to retailers. This interview shows that recommendations engines are also increasingly used online …..

A real-world example of what works for LinkedIn Advertising What did we do? I recently launched a B2B social media campaign on LinkedIn and since I noticed there were relatively few live examples, I thought I would share what we …..

The third report from the Pivot Conference and Brian Solis Pivot have surveyed 230 brand managers and marketing professionals, this is their third report from that research. The report of course is helping promote something, an event that is pitched …..