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Online advertising popularity in Europe

Author's avatar By Dave Chaffey 14 Jun, 2011
Essential Essential topic

Including mobile advertising popularity

A short update looking at the variation of online advertising in Europe which I hope will be interesting for marketers working across different markets.

These chars are taken from a new report from IAB Europe on European online advertising.

Online advertising variation

This chart shows significant variation in the popularity of display advertising across Europe:

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Mobile advertising popularity

This is the main reason I thought it would be worth sharing this new research - it's the first compilation I've seen of mobile advertising popularity. Despite the hype about mobile Internet usage overtaking desktop usage , mobile is still a small proportion of overall ad spend overall.

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It's around 2-5% in most countries, but > 10% in Finland which perhaps gives an indication of future trends.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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