Including mobile advertising popularity
A short update looking at the variation of online advertising in Europe which I hope will be interesting for marketers working across different markets.
These chars are taken from a new report from IAB Europe on European online advertising.
Online advertising variation
This chart shows significant variation in the popularity of display advertising across Europe:
Mobile advertising popularity
This is the main reason I thought it would be worth sharing this new research - it's the first compilation I've seen of mobile advertising popularity. Despite the hype about mobile Internet usage overtaking desktop usage , mobile is still a small proportion of overall ad spend overall.
It's around 2-5% in most countries, but > 10% in Finland which perhaps gives an indication of future trends.