Twitter's new design, Amazon anti-competition investigation, UK digital tax plans, Facebook's scam ad tool, Instagram removes like count

This week has seen Twitter launch it's new design for desktop users, with the jury still being out on how it is being received. Amazon is set to face a probe to see if it is using third-party seller data unfairly. The UK government has announced that it will push ahead with a plan to tax tech giants more going forward. Facebook has responded to a lawsuit by introducing a new tool for reporting scam ads in the UK. Finally, Instagram is testing out the removal of it's like count in six new areas. Get more detail on all of these news stories below in our latest news roundup.

Twitter updates desktop site

Twitter has updated the look of its primary desktop website in a bid to improve personalization…

As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help

Amazon's 2018 Q4 report should pique brand marketers' interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion. Clearly, this is only the beginning of the Amazon advertising gold rush. As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer, resulting in a higher cost per click (CPC), fewer opportunities to get in front of consumers, and more expensive campaigns. So how do brand marketers stand out in the oncoming wave? Search term isolation is the little-known strategy that's changing the way brands advertise on Amazon. By using search term isolation, brands can lower their advertising cost of scale (ACoS) while still growing sales. Focusing on…

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