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Social media

Social media in 2021 is shaping up to be more important than ever. We've collated the top 6 social media trends for you to reach and convert more customers next year

Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Renowned for an agile approach, social media marketing requires channel managers to keep up to date with the latest social media trends in technical and social developments to make sure they are exploiting all the opportunities available. It's no surprise that this year has seen unprecedented change in social media usage, alongside a whole host of other customer behavioral factors. Highlights from Datareportal's July 2020 Digital snapshot confirm that nearly half of respondents have spent more time on social media due to COVID-19. Within this opportunity, there are challenges: How do I keep my social media audience engaged? What content is…

With the launch of our brand new Learning Paths - offering practical, strategic marketing courses online - discover which marketing training solutions have been the most popular

Deciding on a marketing course to optimize your strategy in 2021 is tough. With so many marketing training options, you need a solution that's practical, data-driven, and proven to generate results, quickly. Read on to discover our Smart Insights members' top Learning Paths and resources in each membership tier.

Top Business Professional marketing course: Manage change for digital transformation

Module from Digital Transformation Learning Path for Business Professional Members Digital Transformation is the use of new, fast and frequently changing digital technology to solve problems. However, a Boston Consulting Group report found that only 33% of significant IT projects have been fully successful since the year 2000. The danger is that the benefits of digital transformation are not being fully achieved as organizational barriers can hold…

Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple

Viral marketing has grown in popularity for consumers seeking entertainment and content creators finding new ways to reach their customers. Chances are that every CEO out there would like to have a viral marketing campaign for their company. Why? Because it is one of the most effective types of marketing. You don’t have to spend large budgets on creating ads or getting them out there. The focus here is on great content.

What is viral marketing?

Viral marketing - or word of mouth marketing, as it was known before the technology era - has been existing for decades, but only during the past few years, since the appearance of social media networks,…

Strategic financial planning marketing is in flux. As more customers make financial decisions online, the digital competition is harder than ever

Digital Transformation in financial services marketing has completely changed how businesses and consumers connect, bringing you closer to your customers than ever before. In the case of financial planning marketing, getting these relationships just right, at every stage of their journey, is crucial for digital marketers. [si_monthly_campaign_blog_cta_banner id=156844]

Digital Transformation in the financial planning industry

Marketing to reach and convert financial services customers requires a defined value proposition, communicated clearly, and with the digital infrastructure to back it up. In the wake of COVID-19, many finance companies are implementing next-gen technology to overcome rising costs and rapidity pressures. As a result, marketers are working amidst the ramping up of technology innovation, increased tech productivity, and modernization of platforms. Marketing leaders must take the position of the customer in these times of…

Social commerce gives brands opportunities to create seamless e-commerce experiences directly within popular social channels

One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Over the last 20 years we’ve seen a progressive shift from simple, text-based updates, to increasingly visual and ephemeral content, championed by app-based platforms like Instagram and Snapchat, and at the same time, social commerce has flourished. And whilst newer entrants such as TikTok have taken this trend even further, there have also been innovations in one-to-one communication seen in the development of messenger apps such as WeChat, WhatsApp and Messenger (the latter both owned by Facebook):  It’s been interesting to see how some of these trends have converged to drive innovation in social media beyond…

Paid vs organic social media strategy: Your planning essentials

Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook, Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading networks ramp up their paid social media channels to monetize platform investment. If the first era of social was engagement, the new era is acquisition and conversion. Social commerce has been growing over the last few years, but in today's climate that growth has rocketed. Many retailers I work with today are seeing social driving bigger % increases in retail traffic than any other channel. In June 2020, eMarketer found that 29.6% of US respondents had used social commerce to complete a purchase, with nearly 2/3rds of those…

Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post

When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform has certain traits that make it unique. If you want to become a top-performing Facebook post creator, use a tested Facebook winning approach when writing these posts. The same approach applies to Twitter, Instagram, all social media platforms. According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform. [si_learning_path_module_shortcode_block id=139221] While it may be quite easy to post the same content on all of these three platforms - and expect it to perform, especially if you're short on…

Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy

One month ago, Instagram unveiled its latest platform update, Instagram Reels; an informal, content-centric, short video format for brands, influencers and fans to create and share alike. "Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore." If you're looking for inspiration, here are our favourite 5 Instagram creators, and why...

Netflix

We're kicking off with @Netflix, who in the first quarter of 2020 delivered …

There are many factors that can affect your strategy and new research is always churning up findings that you can make use of

We’ve written a lot on why you need a social media strategy and have given plenty of insights into how to create one, so you should be well versed on the benefits of a good social plan. However, there are many factors that can affect your strategy and new research is always churning up findings that you can make use of – as well as methods that you should stop using in order to see the best results. Just as with any marketing strategy, your plan for social media should be fluid, taking into account any new research, technology or platforms that come about. Sticking with a strategy that was put in place months ago and doesn’t reflect updated best practice can mean you don’t see the results or ROI…

Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights

With most people only getting back to work after the New Year break this week, marketing news is still fairly slow. However, this week has seen a few interesting announcements that we think you need to know about - which is why they are included in our latest news roundup. First up is the revelation that 50% of media and entertainment executives don't think they can continue with traditional business models, with the failure to reinvent putting the future of businesses at risk. TikTok has announced an update to its community guidelines in a bid to stop the spread of misinformation on its app ahead of the 2020 US Presidential election. Facebook has proposed a partial ban on deepfake videos after facing further pressure to curb misinformation on the platform. Finally, Twitter…