It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand

The past decade’s explosion in social media marketing has made it more important than ever to know how to effectively deploy a limited paid social budget. With so many social media platforms around, many small- and medium-sized businesses are focusing on cultivating a strong presence on one platform. It’s a good way for a business to avoid spreading its social budget too thin - but it does require choosing the right platform. The truth is that it’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand. It takes some research, vision, data-crunching and possibly a little soul searching about what your business is here to accomplish. If that sounds like a tall order, don’t worry. We’ll help you break it…

Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions

Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other companies in a bid to prove competition, but is this entirely accurate? YouTube is removing paid ad views from Music Chart videos to focus on organic views only and provide a more honest reflection of artists' popularity. New research has found that trust in agencies is declining among client-side media and marketing professionals with the increasingly complex media landscape likely being a contributing factor. Facebook is set to launch an oversight board in 2020, which will review and potentially overrule the platform's decisions on content. Finally, Instagram is continuing its work toward reducing the negative impacts that social media can…

UK desktop ad viewability improvements, Google's first-price auction rollout, Facebook's political ad policies changes, YouTube's inappropriate content removal update

This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year - great news for digital advertisers! In other advertising news, after months of testing, Google is set to start rolling out its new first-price auction rollout, which has reportedly had good results so far. Facebook is also making changes to ad policies, this time relating to political ads and those that tackle social issues. These changes are aimed to provide greater visibility over political advertising ahead of the 2020 US elections. Our final big news story is the week is that YouTube has provided an update on its efforts to remove inappropriate content from the platform, with thousands of hate speech videos being…

Video content is quickly becoming king in the world of content marketing.

These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication. You know those boring emails we get all the time from brands? Well now sending videos to introduce your brand or tell a story is considered email marketing best practice. Believe it or not, your audience is much more likely to watch a short video clip than read through a long body of text these days. Video content is quickly becoming king in the world of content marketing. In fact, YouTube is the second most visited website in the world with more than one billion unique monthly visitors every month. Not only that, but Youtube is also…

Facebook rolling out 'Clear History' tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter's new video ad bid and Facebook's new movie ad tools

This week has seen Facebook finally announce the rollout of its 'Clear History' tool, which will enable users to have more control over their off-site data. While it is only available in select locations, for now, the tool will soon be available to all Facebook users - but what impact will this have on advertisers? Twitter has announced that it has blocked a number of accounts that were found to be backed by the Chinese state in the wake of growing tensions between protestors and police in Hong Kong, with Facebook following suit. YouTube has announced that its chat function will no longer be available from next month, with more focus being put on public comments and YouTube stories. LinkedIn has released a new…

Right now there’s no more prime real estate for video marketing than YouTube.

The writing is on the wall and video is poised to take over cyberspace completely. Right now there’s no more prime real estate for video marketing than YouTube. This isn’t merely a clip-sharing social-media site, it’s the number two search engine in the entire world after Google. It goes without saying, then, that if you want an effective digital marketing strategy for your B2B business, it should include YouTube. Below we look at some of the most effective strategies B2B companies can implement to maximize their YouTube initiatives.

Create engaging vlogs and post regularly

If you’re a B2B that’s up to date on your content marketing strategies, that means you publish a company blog regularly. In 2019 you should absolutely be supplementing these blogs with vlogs. In these videos, you should build…

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools

One of the biggest updates recently - besides Google's algorithm update - is the news that the search engine will be changing how search results are displayed, which could drastically affect traffic numbers. Other stories have seen Instagram be announced at the fastest growing brand in terms of value, topping Amazon. When it comes to in-app ads, video has been found to be the most engaging in a new study. Facebook has faced more protests about its censorship of female nipples but the platform has now agreed to meet anti-censorship groups to discuss the issue. YouTube has followed in Facebook's steps to take a harsher stance on white supremacist and Holocaust denier content. Finally, TikTok is reportedly testing new tools that…

Social video shares are king, making video one of the most powerful marketing tools in your arsenal

In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium. The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a…

Google's new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter's anti-vax warning

There are a number of platform changes that you need to know about this week, including Google's update on what its first-price auction model will look like for Google Ads Manager and its publisher exchange. Facebook has changed its rules around Live following the issues it experienced during and after the Christchurch terrorist attacks. Aiming to be stricter and reduce the spread of harmful content, the platform has tightened up its regulations. YouTube is making it easier for brands to advertise via its home feed by introducing ads that use images rather than videos. LinkedIn has also made some great changes to help make it easier for those using the platform to job search or recruit. Finally, Twitter has introduced a new result for anyone searching for anti-vax-related…

Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support

Videos have taken the marketing world by storm. By 2021, video traffic will be responsible for 81% of all consumer internet traffic, reports Cisco. Think about where you go when you want entertainment or information about a product? I bet, one of your go-to-solutions is YouTube. Not only are people seeking more videos to consumer information, but they also remember them more. Around 80% of customers can recall an advertisement they watched last month, according to Vidyard, which analyzed 250,000 videos from 600 businesses. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to…

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